Xiaohongshu’s copywriting is amazing!

618 is coming soon, and Xiaohongshu's promotional copywriting has become particularly eye-catching in the city. This article will take you to see how special Xiaohongshu's promotional copywriting is.

618 is coming soon, my boss asked me why I haven't submitted the copy yet, I said that when I opened Word, it would automatically jump to the link 🍑 treasure...

I am now afraid that I will be redirected to 🍑Bao and JD.com as soon as I open the door, but unexpectedly, what I saw was Xiaohongshu’s 618 advertisement, and it was the real one.

During this 618, online shopping ads were everywhere, and Xiaohongshu placed its ads in every corner of life, with all kinds of promotional ads and big ads.

For example, opposite IKEA:

There are always one or two opposite ones in the house.

It can't be all opposite.

——Xiaohongshu 618 live broadcast season

Visit @Zhiwu Home Furnishings live broadcast room to buy home furnishings that are better than basic ones

At the door of LV:

The old flowers on the street will be the same

The old flowers of the nation will never

——Visit @抱朴baopu live broadcast and buy a pair of Chinese national presbyopia

At the entrance of the gym:

Please be careful around the gym

People who don't drink water have a bad temper.

——Visit @Nongkeyoupin live broadcast room to buy high-quality carbohydrates for healthy fat loss

At the entrance of a boutique clothing store:

You don't have to be thin to buy beautiful clothes

Every size should provide beautiful clothes

——Visit @大妞爱分享 live broadcast room to buy beautiful plus-size women's clothing

On the escalator in Shanghai Xintiandi:

You can be a beauty in Xintiandi

You can be a savage even in a new world

——Visit @姜斯达直播室 and buy fashionable outdoor wear for going to work or the mountains

This reminds me of the outdoor advertisement of this Nanning real estate a long time ago.

Taking advantage of the outdoor location, the copywriting can be creatively combined with the surrounding scenes to create an indescribable tension, making the advertising proposition leave a deep impression. For example, there is this one at the Yellow Crane Tower:

Forward to boyfriend

Let his clothing style reach a higher level

——Visit @JM live broadcast room, buy trendy menswear, and quickly improve your fashion sense

“If you want to see a thousand miles away, you must climb to a higher floor.” If you want your boyfriend to dress more fashionably, let him come to the live broadcast room. Although this poem talks about the Stork Tower, you can just say that it is a building with layers upon layers.

There is also this one displayed in the vegetable market. In pursuit of health, we specifically buy green organic vegetables, but we forget that the pot itself is also very important. You think it is the full of pot smell, but you don’t realize there is also the paint that has been scraped off the pot.

I spent two hours picking healthy vegetables.

Don't cook for five minutes, it's unhealthy

——Visit @老板背锅直播室 and buy healthy and good pots without coating

People who respect traffic rules will patiently wait for the red light to turn green, and people who respect the laws of nature will patiently wait for the fruit to ripen naturally.

You wait here for the red light to turn green

We wait for the fruit to ripen naturally on the farm

——Visit @Geek Farm Direct Shop and buy naturally ripened fruits

In fact, these outdoor advertisements are not just a scam, but more of a "warm reminder": in addition to the common options, you can also choose a different lifestyle in the Xiaohongshu live broadcast room.

Costs less than bread

But there are just as many varieties of steamed buns as there are breads.

——Visit @馒头超人supermantou live broadcast room and buy Chinese people’s own fancy steamed buns

My own house, finally

"Excellent" to the point of looking like someone else's house

——Visit @末儿Monica’s livestream and buy colorful art home furnishings

You are unique in the world, of course

A unique piece of merchandise in the world

——Visit @Chiara Vintage’s livestream and buy a unique piece that you can only find around the world

This small shop

Selling everything except anxiety

Visit @李旦's live broadcast room to buy some snacks and talk about some troubles

We need a good cup of coffee

A cup of good coffee is also needed to refresh yourself.

——Visit @查老师的咖啡宇宙直拙间 and buy the best beans selected from around the world to drink good coffee

When I left Guangzhou to stay at home

Then you will have a taste of the old fire soup

——Visit @陈太煲汤’s live broadcast room and buy the same delicious soup with the taste of home.

translate:

When I left Guangzhou and wanted to go home

I will think of a good old-fashioned soup.

Many people in Wuhan have tanned recently

It's a good time to try out black skin outfits

——Visit @皮儿黑’s live broadcast room and buy high-end outfits for both dark skin and adults

Don't throw away ugly clothes first

There might be hope—

Visit @短头花直播 to buy fashionable new clothes and learn dressing tips

In addition to being creative and interesting, the better thing about this set of outdoor advertisements is that it clearly explains the difference of Xiaohongshu's live streaming sales.

In 2023, when live streaming sales had already become a red ocean, Xiaohongshu began to focus on live streaming sales. Unlike other platforms' sales methods of hawking and competing on price, Xiaohongshu advocates allowing outstanding bloggers in various fields to sell goods by sharing their beautiful lifestyles, allowing them to become top buyers in various fields, sharing what they earn, use, wear and love, so that users can go from liking their lifestyle to purchasing the various products that make up this life.

In addition to the so-called "cheapest", "highest", "most beautiful", "most fun" and "most delicious" single absolute options, find a new one where there is no such thing as "best". Remove these external deliberate standards and only choose the life experience. Use your own preferences to divide the standards of life.

Author: Kuang Thirteen

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