Why is there no traffic when placing products on Amazon? What is the reason?

Amazon is a relatively well-developed cross-border e-commerce platform. Merchants can sell goods on this platform. Why is there always no traffic for Amazon products? This is a problem faced by many Amazon merchants. The following content provides relevant answers for Amazon merchants.

Why is there no traffic when placing products on Amazon ?

1. Changes in platform environment

Changes in the platform environment will lead to changes in traffic, which will affect the traffic changes of the entire industry. Being in it, it is impossible for a store not to be affected. With the help of some off-site tools, you can understand the recent changes in traffic and conversion in the industry compared with the previous period, so as to find out the changes in competitiveness and buyer demand behind the changes in the industry, and adjust your own operation strategy accordingly.

2. Algorithm Adjustment

The platform adjusts the search algorithm, which affects the traffic of thousands of stores. Many sellers spend too much time studying the algorithm to obtain more traffic, and even arrange special personnel to analyze, track and test. From the platform's perspective, the adjustment of the algorithm is to better meet the shopping needs of buyers, so that products that are popular in the market and have a good reputation have more opportunities to be chosen by more people. Therefore, in essence, if the product operation is good, the conversion is OK, and the reputation has been maintained, basically the adjustment of the algorithm will not have too much impact on such products.

3. Own marketing activities

Promotional activities are a strategy operated by the sellers themselves, and they play an important role in stimulating buyer conversion. In different periods and under different circumstances, operators formulate different rules for the purpose and gameplay of the store's marketing activities, and all rules are for performance improvement. Perhaps in the past few days, sellers have promoted specific products or their own store celebration activities through various publicity resources, and after the activities are over, these investment resources will be decisively stopped. Or the store has taken advantage of the platform's big promotion activities and has also done a lot of marketing by itself. After the big promotion is over, the store traffic will change significantly, or even decline. This is inevitable.

4. Rival competition

Every shop has its own niche. The fiercer competition makes it more difficult for every shop in the industry to run a business. If all shops share the traffic equally, the distribution of traffic will become less. Moreover, in reality, good shops will become better and ordinary shops will have a harder time. The growth of competitors' traffic means the decline of our own traffic, so we need to pay attention to competitors' strategies at all times during operations, which can be seen from changes in buyers' comments and competitors' marketing activities. If necessary, we can use third-party monitoring data tools.

5. Store feedback data

Store (product) feedback data such as click-through rate, conversion rate, dwell time, refund rate, favorable comment rate, dispute rate, etc., will affect the product operation effect, which in turn affects the acquisition of traffic. For the platform, a good product has good market feedback (good clicks, good conversions, low refunds, good favorable comments), which means that if "I" can push it to more target users, this product can be sold faster, which is a good product with "recommendation value" for the platform, and it is worth giving this type of product more traffic.

6. Changes in external traffic

If the store often does external traffic diversion, and the external traffic accounts for a certain proportion of the total store traffic, if the external traffic diversion is not done one day, the store traffic will be affected. Sellers can plan carefully and make long-term traffic diversion activities from the external search end and the traffic diversion cooperation of Internet celebrities. Of course, if the external traffic accounts for a small proportion, in this case, if the ad is stopped for a period of time, the store traffic will be less affected.

After launching the products on Amazon, if there is still no traffic, merchants need to take some measures to solve the problem. Maybe your promotion method is wrong. After all, traffic is really important for the store. The bosses must find a way to get traffic.

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