What is the use of an Amazon account manager? How does Amazon work?

As the world's largest cross-border e-commerce platform, Amazon has more and more Chinese sellers. Most of them want to register through the Amazon account manager. Do you know what the Amazon account manager is used for? In order to solve your problem, we will introduce it to you below.

What is the use of Amazon Account Manager?

The account manager is the manager in charge of the account. They are responsible for reviewing the information of the sellers recruited by the investment manager, deciding whether to issue the registration link, and helping the sellers who register with them solve some operational problems in their daily work.

How does Amazon operate?

1. Comply with Amazon platform rules

Amazon is a large platform that has formulated various rules and regulations to maintain a good trading atmosphere. Strictly abide by the regulations to avoid having your store closed and losing your sales qualifications.

2. Register as a professional seller

Registering an account on Amazon and uploading products does make you a seller. But in the long run, if you want to earn more, it is best to register as a professional seller. In this way, you can not only save commissions for each product, but also upload Amazon-exclusive products and sell products in categories that are restricted for individual sellers.

3. Amazon Platform’s “Defense”

The most important point of so-called "defense" is naturally brand protection! Sellers need to register trademarks and file with Amazon. This is the self-protection of the listing.

4. Understand the products you sell

You must know the products you sell very well so that no matter what questions consumers have, you can quickly answer them, which can give consumers greater confidence in their purchase.

5. Create your own brand

Why would a customer choose you when she can buy brand name products from anywhere else? It makes no difference to her where she buys from, unless the seller lowers the price a bit. But if you create your own brand, you gain control and a distinct competitive advantage.

6. Selling Medium-Selling Products

When sellers are ready to sell, it is easy to choose the most popular products on Amazon, thinking that this will make it easier to succeed. Competition among sellers of popular products is very fierce. Therefore, sellers can broaden their selection and choose moderately popular products from the Top 1000 product list.

7. Where does store traffic come from?

There are two sources of Amazon store traffic: one is Amazon's internal traffic, and the other is external traffic.

Amazon's investment manager is a person in charge of Amazon's investment promotion. This person needs to constantly explain and interpret Amazon's investment promotion policies to attract potential sellers to register Amazon accounts. After you contact him, he will help you hand over your information to the account manager for review.

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