What impact does the Amazon Advertising Archive have and why?

When opening a store and placing advertisements on the Amazon platform, you may mistakenly select negative keywords, resulting in advertising failure or poor results. In this case, you will need to delete the advertisement archives. So what are the effects of this operation? Let's find out below.

What is the impact of Amazon Advertising Archive?

As we all know, Amazon advertising is often the main force driving sellers’ sales results, and Amazon also provides sellers with a variety of advertising marketing types. According to Youjiang, in the future, the number of Amazon advertising types may increase as the platform’s rules are improved, and may even become more complex.

The complexity of advertising will lead to sellers being able to implement more advertising methods on search engine results pages and product pages to attract more sellers' attention, which is what the platform wants to see.

So from this perspective, Amazon's advertising model will become more complicated. And from Amazon's perspective, why does it do this?

First, complexity may lead to increased advertising spending, which is of course beneficial to the platform.

In addition, it will also allow sellers to focus on improving product quality and continuously optimizing product listings to attract buyers, increase healthy competition, allow operators to become more professional Amazon operators, and thereby improve product advertising effectiveness.

Of course, some operators sometimes think that advertising limits their performance or that advertising does not play a big role, and thus stop advertising when they should not.

Often, it is particularly disadvantageous for new products.

Why do you say that?

Because according to Amazon's algorithm, Amazon actually prefers keyword ads and advertising marketing campaigns that have been running for a longer time. It has also been rumored that long-term advertising campaigns are more effective than brand new advertising campaigns and are easier to optimize.

I have introduced the impact of Amazon advertising archiving. Now when you are placing Amazon ads, you must confirm relevant matters, such as the channels for placement, keywords for placement, etc., so that you can get the best results after placing ads, and try to place ads through as many channels as possible.

Recommended reading:

How often are Amazon advertising fees settled? How are promotion costs calculated?

What are the steps for returning Amazon deposit? How to open a store?

What does it mean to gain a foothold on Amazon? How to operate Amazon?