What is the maximum limit for Amazon's order defect rate? How long can an account with a rate higher than 1 last?

As one of the world's largest e-commerce platforms, Amazon has strict requirements on the order defect rate of sellers. This is to maintain the reputation of the platform and user experience. Sellers selling goods on Amazon must comply with the regulations and strive to keep the order defect rate within a reasonable range.

1. What is the maximum order defect rate on Amazon?

Amazon requires sellers to keep their order defect rate below 1%. This means that among all completed orders, sellers must ensure that no more than 1% of the orders have defects. Defects can include but are not limited to the following:

A-to-z Guarantee claim: Buyers use Amazon's A-to-z Guarantee to claim to resolve order-related issues, such as not receiving the goods, goods not matching the description, etc.

Return rate: The percentage of orders for which buyers initiate return requests and are successfully refunded.

Fines or major disputes: Fines or claims resulting from violations of Amazon policies or major disputes.

Sellers need to ensure the order defect rate is less than 1% by providing high-quality goods and excellent customer service to maintain a good seller reputation and user experience.

2. How long can an Amazon account with an order defect rate above 1% last?

When a seller's order defect rate exceeds 1%, Amazon may impose a series of restrictions and penalties on it. The duration of a specific account varies depending on individual circumstances, such as the following factors:

Severity of the defect rate: If the order defect rate is only slightly above 1%, sellers can usually quickly reduce the defect rate through improvements and adjustments. In this case, it may only take a few days or weeks for sellers to return to normal.

Long-term operational strategy: If the order defect rate is a long-term problem, sellers need to re-evaluate their operational strategies and processes and address the root causes that cause the defect rate to exceed 1%. In this case, the recovery time may take longer, and it may take several months or more to reach the required level.

Continued violations: If sellers continue to violate Amazon's rules and cause high defect rates, they may face longer restrictions and penalties. Amazon may suspend certain privileges of the seller's account or take other actions until the seller can prove that they have resolved the problem.

It should be noted that Amazon's requirements for order defect rates are dynamic. They will constantly revise and adjust policies based on market and user needs. Therefore, as a seller, when selling products through Amazon, you should pay close attention to platform updates and notifications, and adjust your operating strategies in a timely manner to meet the requirements.