How to promote cross-border e-commerce? What are the methods?

When it comes to cross-border e-commerce promotion, it is actually quite difficult, because many times a store cannot be established because there is a problem in the promotion process. So how to promote it? Let’s talk about it below. If you are interested, you can take a look. I believe you will understand it after reading it.

What are the methods?

1. Promotion channels

Social media: fb, ytbe, ins, twitter, vk, etc.

Search: Google, Yandex. For example, it brings that on platforms, including AliExpress, there is a label that sells very well, for example, outdoor tents are selling well in August, and the traffic on the site is good. If you put this on the search, put it on Google, put it on Yahoo, it will still explode.

Because we have already locked in the users and products, we are more likely to look for more products that need you as a user, and more users who need the products.

In terms of video, multimedia is added. The search term may be just a single word, but the marketing has pictures and steps.

For example, ytube and daily are more suitable for placing hot and low-priced products. You can also find Internet celebrities to cooperate with you for promotion, as it is too expensive to operate your own account.

The advantage of a shopping guide website is that it is suitable for professionals. It can determine that there will be a group of users who like to go to the price comparison website. There will always be some merchants who will compare your products.

2. How to promote?

After determining the promotion channel, what needs to be solved is how to promote and drive traffic through the channel and direct the traffic to the store.

Note: Only quasi-flow can improve ranking and conversion.

Step 1: Analyze the store audience and draw a portrait. Analyze from the dimensions of user age, consumption, living area, interests and hobbies, etc.

Step 2: Based on the determined portrait, find the target group through the pre-selected promotion channels and market to these people.

3. Analysis of off-site cases. For example, if you open an AliExpress store, the platform’s main traffic comes from Russia, so you can target the promotion channel at social vk, build a brand image there, and interact with fans in a friendly manner.

Specific approach: You can go to VK groups to search, such as the AliExpress group, where you can add friends directly. Moreover, VK is not as strict as FB. Although there is a limit on the number of friends you can add per day, it will not be blocked. After you have friends, the next step is how to make them like you and how to do marketing well?

The way to promote cross-border e-commerce is to promote through various channels. You can promote through social media, search, video marketing and shopping guide platforms. Of course, when promoting, you definitely hope to attract high-quality customers. Therefore, you need to analyze the crowd and then promote based on the characteristics of the crowd.