How to optimize Amazon listings? Basic optimization guide

The main purpose of Listing basic optimization is to enhance the effect of attracting traffic. You can conduct self-inspection and basic optimization from three aspects: classification node setting, precise search of keywords, and refined titles.

1. Set the correct classification nodes and traffic impact indicators

Classification nodes (generally referred to as leaf nodes) are terminal nodes used to classify products, making it easier for buyers to find products through search and browsing functions. Buyers can further narrow their search scope by selecting specific product categories and subcategories when browsing, and lock in the products they want to buy. In order to accurately guide traffic, the category needs to be selected on the leaf node (i.e. the smallest category).

Sellers can check the product path information on the product details page to ensure that the classification node settings are correct.

If the front-end display is incorrect or does not display, please check whether there are the following problems in the product category node:

1. The input is a leaf node, not a branch node

2. Make sure there are no missing nodes

2. Set effective search keywords and traffic impact indicators

When sellers set search keywords, there are two steps: finding keywords and embedding keywords:

Searching for keywords: When setting keywords, the core is to lock in the selling points that consumers care about. You should refer to as much relevant information as possible on and off the site, make horizontal comparisons, remove duplicates and select the best, consider the buyer's search habits and thinking, and combine the current hot words to optimize and integrate the high-frequency keywords that buyers search for.

Sellers can search for keywords both on and off the site in the following ways, and then integrate, optimize, and set keywords related to all products:

1. Collect the selling points of similar products in Amazon and lock in the selling points that consumers are concerned about from the text descriptions and consumer reviews.

2. Extract high-frequency selling points through the advertising report of the seller platform

3. Use search engines to find the local search keyword website of the target site and check the keyword ranking

3. Check the search bar recommendations and related product advertisements on the local retail website of the target site

4. Check out the selling points of products that buyers are concerned about through overseas review blogs or videos of related products

3. Refine the title and traffic impact indicators

Product titles must first meet compliance requirements and have certain basic specifications and guidelines, and there will also be relevant banned word rules on different language pages.

Key points for writing listing titles:

1. Put the core keywords first, 3-5 are best

2. The core selling points that consumers care about must be written

3. Comply with Amazon’s title format requirements, control the characters, and keep it as concise as possible

4. Make good use of punctuation and brackets

5. No grammatical or spelling errors, no Chinese expressions

A high-quality title, like a person’s first impression, can attract buyers’ attention in the product list at the first moment. It also has a certain probability of improving the product’s ranking on the search results page. Here is a summary of the title optimization rules.