What to do if Amazon exposure is low? How to increase Amazon exposure?

Many sellers may encounter a problem when operating their stores: your product’s exposure rate on Amazon is very low, resulting in unsatisfactory sales. So, let’s think about what to do if Amazon’s exposure rate is low?

What to do if Amazon exposure is low? How to increase exposure?

1. Optimize your product titles and descriptions

Your product title and description are the first impression of your product on Amazon and an important reference for buyers when searching and browsing. You should use concise, clear, and attractive language, highlight the features and advantages of your product, include relevant keywords, and avoid using overly general or vague words.

You can also use some symbols or emojis to add visual interest, but don’t overdo it, or it will look unprofessional.

2. Upload high-quality product images and videos

Your product pictures and videos are the second impression of your product on Amazon and are an important basis for buyers to decide whether to buy.

You should upload clear, real and representative pictures and videos to show the appearance, functions, details and usage scenarios of your products, so that buyers can better understand your products. You can also use some editing tools to adjust the size, ratio, brightness, contrast, etc. of pictures and videos to improve the visual effect.

3. Participate in Amazon’s promotional activities and advertising programs

Amazon provides sellers with a variety of promotional activities and advertising programs, such as flash sales, coupons, sponsored brands, sponsored products, etc., which can help you increase the exposure and conversion rate of your products on Amazon.

You should choose appropriate promotional activities and advertising plans based on your product features, target market, budget and other factors, set reasonable parameters such as price, inventory, delivery time, track and analyze the promotion results, and make timely adjustments and optimizations.

4. Collect and manage buyers’ reviews and feedback

Buyers' reviews and feedback are the third impression of your product on Amazon and an important reference for other buyers to decide whether to buy. You should actively collect and manage buyers' reviews and feedback, encourage satisfied buyers to give good reviews and five-star ratings, and attach pictures or videos to improve your product's credibility and ranking on Amazon.

At the same time, you should also respond to dissatisfied or neutral buyers in a timely manner, understand the problems or dissatisfaction they encounter, and try your best to solve or improve them to improve the satisfaction and reputation of your products on Amazon.

If the exposure rate of Amazon products is relatively low, sellers need to think of some ways to optimize it so that their products can quickly gain more exposure and conversions in a short period of time.

Recommended reading:

What does Amazon sell on its cross-border e-commerce platform? How to choose products?

How to create Amazon keywords? What are the points to follow?

Can Amazon test images? How to complete the test?