What are the sources of Amazon traffic? How to get it?

Many friends on Amazon now do promotion, because if you don’t promote your own store, it is difficult to get traffic. There are also many types of traffic. Amazon also has traffic source channels. What are the sources of Amazon traffic?

What are the sources of Amazon traffic?

1. Keyword search.

You need to consider and optimize the matching of keywords from three aspects. You need to start with the product itself, find out the differences between similar products, and fully explore the selling points of Amazon products from aspects such as raw materials, design, function, service, and channel. Also think about what keywords buyers search for? From the perspective of the buyer, combine your own shopping experience with the shopping experience of people around you to come up with good keywords for the product.

2. Category search.

In addition to keyword search, category search is also a common search method, which brings more traffic than spending money on advertising. So how to optimize category directory search? First set the correct classification node: centralized and distributed. Then optimize the classification attributes: when uploading products, you need to fill in the product attributes accurately.

3. Traffic ranking.

Bestsellers rankings, new product rankings, discount rankings, price rankings, and buyer rankings. Grasping the leading positions in these areas will also bring us great improvements.

4. Associate traffic.

At the same time, Amazon will also recommend corresponding products to buyers based on consumers' shopping habits. Use the idea of ​​associated traffic to optimize product selection. For example, you can consider the main relationship between products: such as mobile phones, chargers, mobile phone cases and mobile phone chains.

5. In-site promotion.

There are two ways to attract traffic within the site: promoting products through CPC advertising and promotional activities.

6. Off-site promotion.

There are many ways to drive off-site traffic, including social platforms, picture sharing, video sharing, shopping sharing, soft article marketing, blog marketing, etc.

This is the end of the introduction to Amazon’s traffic source channels. Now that you know the traffic sources, you will be better able to obtain traffic. Amazon’s traffic is also very important. Only with traffic can you be seen by more friends.

Recommended reading:

What is the difference between Amazon on-site promotion and off-site promotion?

What are the specific job responsibilities of Amazon sales?

What is the difference between selling on Amazon and operating on Amazon?