How to quickly increase Amazon store traffic? What are the tips?

Traffic, weight and sales are very important when opening a store on Amazon. However, if you want to increase sales, you must first increase traffic and weight traffic to increase everyone's exposure. How can you quickly increase Amazon store traffic?

How to quickly increase Amazon store traffic?

1. Keyword search

This is the main source of traffic on Amazon. Most buyers will search for the products they need through keywords. Therefore, sellers must fully consider the importance of keywords when publishing products and optimizing listings. Of course, in terms of grasping keywords, it is necessary to collect as many keywords as possible and ensure that the collected keywords are truly highly relevant to the products, rather than blindly collecting a bunch of irrelevant keywords.

2. Product Category Selection

When releasing a product, the first thing to do is to make an accurate choice of the category in which the product will be released. Accurate category selection can bring in more traffic and improve conversion rate. If the selection is not accurate, it will not only affect the import of traffic, but in serious cases, it may even be punished by the Amazon platform, such as removing the listing or directly removing the sales authority of the account. Therefore, sellers must be accurate and cautious in choosing product categories.

3. Related sales

Related sales is one aspect of Amazon's platform algorithm. The reason why Amazon pushes products that are highly related to the current product on the product detail page is to improve the platform's conversion rate and allow consumers who open the platform to consume on the platform. If you have many products in the same category, it also means that your products will have more opportunities to be displayed on the product detail pages of similar products of other sellers, which can also play a role in diverting traffic from other sellers.

4. Browse by ranking

On the Amazon platform, almost all listings that have sold products will have a See Top 100 button at the Best Seller Rank on the product details page. Click this button and the top 100 sales in the category will be displayed in turn. If sellers can grasp and make full use of these, they can also bring a lot of traffic to the store.

5. In-site advertising

Undoubtedly, in-site advertising can play a very important role in promoting the display of products on the front page. If you want to operate well, sellers must fully consider the importance of in-site advertising. If the previous factors are more or less passive traffic, the active role of in-site advertising is particularly obvious, and sellers must make full use of it.

If you want to quickly increase the traffic of your Amazon store, you need to master the promotion methods. Amazon promotion is relatively important. If you want to increase the traffic, you need to do promotion, but not every promotion method is suitable for your store.

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