Paid communities with annual revenue of millions do these 6 things right

Paid communities are the core part of bloggers’ content monetization, but not every knowledge blogger will run a paid community. So the author of this article summarizes six points to explain how to build a profitable paid community. If you are also interested in this topic, let’s discuss it together.

For all knowledge bloggers who run WeChat official accounts, Douyin, Zhihu and other channels, paid communities are the core link in content monetization. Paid training (courses + practical training + recruiting apprentices) + paid communities + paid advertising have become the three main sources of income for knowledge bloggers.

But not every knowledge blogger will create a paid community, so today the village leader will discuss with you again the 6 key points of creating a profitable paid community.

1. The more vertical the positioning, the better

Just like when you run your own self-media account, you also need to have a clear positioning when running a paid community. It is not the case that the smaller the position, the less money you make. Sometimes, the bigger the positioning, the less valuable services you can provide.

In addition, the broader the community, the higher the requirements for the founder and team. For example, if you position yourself as an e-commerce community, a cross-border e-commerce community, and then a TikTok community, there are people willing to pay for each of these, but for novices or small teams, it is better to choose a more vertical community like TikTok.

For example, there are self-media communities, headlines self-media communities, and then rural self-media communities, which are also subdivided layer by layer.

Second, the community must be screened

There must be a threshold for building a community, especially a paid community.

1. The first is definitely to pay, even if it is only 9.9 yuan.
2. Secondly, you need to set a reasonable price. The most important thing about price is what kind of service you can provide, not what kind of person you are.
3. Third, not everyone can join. Even if a user has paid, screening is still required.

For example, I have seen many communities that only serve 500 or 1,000 people each year.

3. Founders are the core of the community

No matter your community has 100 or 5,000 people, the community founder can never be a hands-off manager like a business owner or chamber of commerce chairman.

On the one hand, don’t assume that your employees understand the community very well, and don’t believe that they will regard members as their most important assets. On the other hand, the community pays people, and members pay you, so you must do it yourself.

The founder of a community must personally create content, organize activities, provide services, gain exposure, and do sales.

4. Generate links with every member

If you have to wait until the user renews his or her subscription before you can find him or her, it is meaningless. Whether it is you or your team, whether you serve a community of 500 or 1,000 people, you must maintain communication and interaction with them.

The community cannot be too large, unless you have strong service capabilities and a strong team. Otherwise, most of the so-called paying people just paid once, and then they will die on their own, so the renewal rate will certainly not be high.

This is also the reason why we recommend that you create more segmented vertical communities at the beginning. A large number of people does not necessarily mean high profits.

If you create a Tiktok community and charge 3,000 yuan per member, then 100 members would be 300,000 yuan. But you can give these 100 members a like and communicate with them every day. But if the membership fee is 300 yuan, there are 1,000 members, the money is the same, but the difficulty of recruiting and providing services will increase.

5. What members need is growth

I have told you before that there are only four purposes for members to join a community.

First, to improve awareness, second, to build connections, third, to find projects, and fourth, to make a little money. So the paid community you create must always satisfy one of their needs. If you can make them a lot of money, that would be great.

So what are the specific means to help members grow?

1. Providing information

Whether you provide a piece of news, a report, or encourage others to share content, it all falls into the category of information.

Whether others are willing to read it is one thing, and whether they are given it is another.

2. Provide training

We can provide offline training and also provide online video and audio courses.

If conditions permit, we can still conduct one-on-one assistance and practical camps with one-month or three-month check-in learning.

3. Provide communication

Regularly holding online personal sharing, guest connection, and offline exchange meetings will increase members' direct understanding. The frequency does not have to be very high, for example, once a month is enough, visiting scholars, interviews, tea parties, in any form.

The more practical the community is, the more offline activities it should carry out.

6. Continue to speak

The purpose of creating a paid community is not to make money, but to continuously attract new members and provide community services.

Therefore, the community itself must continue to speak out.

Of course, there are many ways to speak out. You can continue to share your works and opinions on WeChat official accounts, Douyin, and video accounts. You can continue to hold member project training, and you can continue to hold project sharing sessions offline.

There are several benefits to continuous vocalization:

1. First, let others know how awesome you are.
2. The second is to make paying members feel that you will continue to do it.
3. Third, attract non-paying users to place orders and convert them.

Author: The village chief lives in Shili Village

Source: WeChat public account: "Shili Village (ID: shilipxl)"