How to open a store on the Wish platform? What preparations should be made before opening a store?

As a world-renowned e-commerce platform, Wish provides merchants with a broad sales platform. For merchants who want to open a store on Wish, it is very important to understand how to open a store.

1. How to open a store on Wish platform?

First, register a Wish merchant account. On the Wish official website or after downloading the Wish merchant version APP, we can click the register button to enter the registration page. On the registration page, we need to fill in basic information, such as company name, contact name, email address and password. After completing the registration, we can log in to the Wish merchant backend.

Secondly, complete the merchant information. After logging in to the Wish merchant backend, we need to complete the merchant information. This includes filling in the company address, contact number, business license number, and tax registration certificate. In addition, we also need to upload relevant supporting documents, such as photos of the company's business license, photos of the legal person's ID card, etc. The accuracy and legality of these information and documents are very important for opening a store.

Next, set the basic store information. In the Wish merchant backend, we can find the option to set up a store. On the store settings page, we need to fill in the store name, store logo, store description, etc. in order to attract the attention of consumers. At the same time, we can also set other store information, such as operating hours, return policy, etc.

Then, prepare products and inventory. To open a store on the Wish platform, we need to prepare the products to sell. This includes selecting popular products, optimizing product information, taking high-quality product pictures, and determining product prices. At the same time, we also need to ensure that there is enough inventory to meet consumer demand.

Finally, upload the product and promote it. In the Wish merchant backend, we can find the product management page. In the product management page, we can upload product information, set product attributes, set prices and inventory, etc. Once the product is successfully uploaded, we can start promoting it and attract consumers' attention and purchases through various channels.

2. Preparation before opening a store on Wish platform

Market research: Before opening a Wish store, merchants need to conduct market research to understand the needs and competition of the target market. This can help merchants determine the appropriate product positioning and pricing strategy, and formulate corresponding sales plans.

Product selection and optimization: Merchants need to select products suitable for sale on the Wish platform and optimize their products. This includes selecting competitive products, optimizing product descriptions and images, and ensuring product quality.

Prepare the required documents and certificates: Before opening a Wish store, merchants need to prepare relevant documents and certificates, such as company registration certificate, business license, corporate tax number, etc. These documents will be used to verify the identity and legitimacy of the merchant.

Develop marketing strategies: Merchants need to develop an effective marketing strategy to attract consumers and increase sales, including developing promotional activities, participating in advertising promotions, and building a brand image.