Not every main picture on Amazon can ensure a high click-through rate, so merchants also need to optimize the pictures according to the situation. At this time, they will consider changing the main picture. Will changing the picture affect the weight? In fact, every merchant will inevitably worry about this issue. 1. Will Amazon's change of main picture affect its weight? There will be an impact. If there is sales, please modify it carefully. Or if the previous pictures are not good, the later pictures are considered to be beneficial optimizations. It doesn’t matter if there is no sales. 2. How to do it? Any change that has an optimization effect is desirable, but the effect of each change should be evaluated before making it. 3. What are the requirements for Asian pictures? All images must be pure white and have a size of at least 1,000*1,000 pixels, accounting for more than 85% of the image size. Images cannot contain accessories, watermarks, text, or promotional information, although some categories have gray backgrounds and field images as the main images. But I would like to remind you that it is not recommended to use images with a non-white background, because this is equivalent to leaving a way out for the opponent, leaving hidden dangers for subsequent operations. The second is the sub-picture. The picture consists of 1 main picture and 8 sub-pictures, of which 6 are displayed directly, and the other 2 sub-pictures need to be clicked to view. However, only very few users will choose to click on the last two to view them. Therefore, how to match the 6 sub-pictures to show the size and usage scenarios is one of the important means to increase purchase rate and conversion rate. Finally, a reminder: pictures have an invisible function, which is to use words to increase exposure. The so-called buried words are to use words to name the picture, so that the weight of the word will be increased when it is uploaded, allowing more people to search for the product. At the same time, I would like to share some experience here. If the picture is stolen, you can consider not exposing it first. Wait until the opponent's link improves a little, and then complain to Ya through the background. While protecting your rights, you can also make the main picture familiar to users, which can be said to kill two birds with one stone. 4. Can the main picture and video be deleted? To remove a video, go to the Upload and Manage page. Find the video you want to remove. Click Delete to approve the deletion. To remove a video that you previously uploaded through the Retail page, find and delete it. The upload option is for buyers only. Please use the upload and manage options in the platform to upload items in the future. If you find a violation of the guidelines on the platform, but you are not the owner of the product, please report it and provide feedback. When the service is found to be compromised, it is likely to receive bad reviews and lower ratings. Therefore, this will reduce conversion rates. Changing the main picture on Amazon will affect the weighting, which is determined by the sales volume of the product. If the product has sales, it will definitely be affected if the change is made. If there is no sales, there is no need to worry. Therefore, everyone should change it according to the situation. If you think the effect is not good, you can change it. If it was effective before, continue to maintain it. |
<<: How does Amazon deliver goods by itself? How does it work?
>>: Can Amazon sell virtual items? Is it easy to sell virtual items?
This New Year's Day, the "Little Potatoes...
Lazada is a cross-border e-commerce platform under...
Merchants who want to open a store on Amazon must ...
In response to member-only discounts and fixed dis...
Amazon is a well-known brand all over the world, e...
If you want to open a store on Lazada, you must fi...
To successfully enter this field and build a susta...
Village BA, a basketball project that is not a nat...
The author of this article will teach you how to i...
For Amazon merchants, they need to pay attention t...
In the cross-border e-commerce industry, product p...
Chiikawa, with its cute image and unique worldview...
How can brands break through the circle on Xiaohon...
Every year, from December 23 to 25, there is a str...
In the process of opening a store on Amazon, there...