What should I pay attention to when using Amazon Japan? How can I open an Amazon Japan site?

As one of the world's largest e-commerce platforms, Amazon's Japanese site (Amazon.co.jp) provides sellers with valuable opportunities to enter the Japanese market. However, due to cultural differences, market characteristics and regulatory requirements, sellers need to pay attention to many aspects when opening and operating Amazon Japan. This article will discuss in detail the key points that should be paid attention to when opening and operating Amazon Japan.

1. What should you pay attention to on Amazon Japan?

Consumer culture: Japanese consumers have high requirements for product quality and prefer products with exquisite details and strong sense of design.

Language barrier: Although many Japanese people understand English, Japanese is still the primary language of business, so product descriptions and customer service need to be in Japanese.

Logistics efficiency: Japan’s logistics system is efficient, and consumers expect fast delivery, so sellers need to establish an efficient logistics system.

After-sales service: Japanese consumers have high expectations for after-sales service, and sellers need to provide high-quality customer support.

2. How to open a Japanese site on Amazon

Register an account: Visit the official website of Amazon Japan and register a seller central account.

Tax Information: Provide tax information, including registration information for the Japanese Consumption Tax (JCT).

Bank Account: Set up a local or international bank account to receive your sales proceeds.

Understand regulations: Be familiar with Japan’s import regulations, product safety standards, and labeling requirements.

Product listing: Prepare high-quality product images and detailed Japanese product descriptions for listing.

Opening and operating Amazon Japan requires sellers to have a deep understanding of the characteristics of the Japanese market and consumer needs, while complying with local laws and regulations. Through localization strategies, high-quality customer service and precise market positioning, sellers can stand out in the fiercely competitive Japanese market.