In addition to domestic e-commerce, the cross-border e-commerce industry is also very popular, because not only domestic consumers, but also many foreign friends like to shop online overseas. If merchants want to do cross-border e-commerce, there are actually many platforms to choose from. So what kind of e-commerce platform is Shopee? Let me tell you about it. Is Shopee Amazon? no. Shopee is headquartered in Singapore, so its main market is also in Southeast Asia. However, in the past two years, it has expanded into Latin America and Europe, so like Amazon, it is now a global cross-border e-commerce platform. What is the difference between the two sites? (1) Establishment time: Amazon is one of the earliest e-commerce platforms and has been operating for more than 20 years. It has a stable customer base and standardized operating standards. Shopee is a new e-commerce platform established in 2017. Its main market is Southeast Asia and it has great market prospects. (2) Market: Amazon’s main service markets are North America, Europe and Japan. Shopee’s main service markets are Southeast Asia and Taiwan. (3) Profit: Amazon has high operating costs and correspondingly high profits. Its single product profit is about 50%, mainly due to high customer unit price. In contrast, Shopee has lower profits, most of which are thinner and sell more, mainly relying on order volume and low customer unit price. Which one is better? If you are a novice, it is best to do Shopee. Although the number of sellers joining this platform is also increasing, its situation is still different from that of Amazon. As an old platform, Amazon has been developing for many years, and the number of sellers has reached a state close to saturation. However, Shopee can be said to be a new platform. The number of sellers is not saturated at all. New sites are even being opened. After the new sites are opened, sellers are needed to operate them. So from the current situation, Shopee still needs sellers very much. The most important thing is that Shopee requires less investment. As we all know, domestic e-commerce stores require a deposit, Taobao starts at least 2,000, and JD.COM is tens of thousands. This does not include platform usage fees. But for Shopee, you don’t need so much capital investment at present. Shopee’s entry policy is very friendly to mainland sellers. Shopee does not require money for deposits, platform usage fees, and annual fees. In other words, from applying for entry to successfully opening a store, you don’t need to spend a penny, and it is completely free to open a store. If you are a novice, it is recommended not to start with Amazon. Although this platform has a large amount of traffic, the competition is also fierce. For a novice, you may be ripped off as soon as you enter. Shopee has less competition and greater potential, and is more suitable for novices. |
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