WeChat has two major updates at the beginning of the year

WeChat Open Class PRO was held behind closed doors in Guangzhou, sharing the latest developments of Video Account and other platforms. The original functions of Video Account were adjusted to emphasize high-quality content. The pop-up window for satisfaction evaluation was launched to optimize the user experience. The WeChat ecosystem continues to be optimized to improve content and user experience.

Yesterday (January 11), WeChat Open Class PRO was held in Guangzhou. In the past, WeChat Open Class PRO was open to the public for live broadcast every year, but this year (2024) it was unexpectedly "closed" and no longer open to the industry. Jianshi collected information from multiple sources and sorted out the information about the video account passed by friends at the scene, and compiled it into this article: What secrets of the video account were discussed in the closed-door WeChat Open Class?

Recently, WeChat has also made many detailed updates within its ecosystem, including video accounts, search functions, etc.

What we can see from these small details is that the WeChat ecosystem as a whole has stricter regulations on content, originality, and user experience.

Next, let’s take a look at what details have been optimized and updated:

1. The original function of the video account has been adjusted again

In Article 7 of the original declaration of the video account, new adjustments have been made to the original standards of the video account: videos less than 5 seconds in length cannot be declared as original, and pure image carousels cannot be declared as original.

Jianshi conducted a test on personal video accounts and found that not all video accounts have the authority to mark original content. Only accounts that continuously output high-quality content can display the original logo and original protection function.

(The left picture is a screenshot of an account that continuously outputs content, and the right picture is a screenshot of an account that does not continuously output content)

It can be seen that when the era of wild growth of video accounts has passed, the video accounts that are rapidly moving towards commercialization have become more and more stringent in their content requirements for creators, and have been emphasizing a key word: "high-quality content." Only after the output of high-quality content will the video account receive more rewards and protection mechanisms, including traffic rewards and original protection mechanisms.

2. Search for satisfaction rating pop-up window

WeChat has also made a small update to the search function. Now, a pop-up window of search experience satisfaction will pop up when searching, inviting users to participate in the search satisfaction evaluation.

The page will also make secondary jumps based on user feedback. For example, after selecting a positive review, six tags will pop up for the user to select the reason for the positive review.

The trigger mechanism is currently unknown, and this search satisfaction evaluation will only pop up after some searches.

Search has been a battleground in recent years, and all companies have worked hard on it. Now WeChat has also stepped up its efforts to improve SouYiSeou, and this randomly dropped user experience satisfaction survey may be one of the sources of their optimization of SouYiSeou.

Author: See the truth

Source: WeChat public account "Jianshi (ID:jianshishijie)"