What model does Shopify belong to? Introduction to the Shopify model

There are more and more Shopifys now, and more and more seller friends clearly understand the advantages of independent stations, so they want to build and operate their own independent stations. When choosing an independent station platform, they have doubts. So what model does Shopify belong to?

What model does Shopify belong to?

1. Drop shipping, also known as the "drop shipping model". It has a low threshold and does not require a product supply chain. You can sell anyone's products, do not need to stock up, and do not need to ship. It can place orders quickly and increase volume quickly.

The disadvantages are endless product replacement, no control over product quality, product packaging, and logistics speed, excessive reliance on Facebook advertising, and no customer accumulation, repurchase rate, and brand sedimentation.

But this model is very popular now, it can quickly grow, and it is an easy way to make quick money. If the seller does not have a supply chain, he can quickly start his own independent website in this way. Shopify offers a 14-day trial period, and the monthly fee ranges from US$29 to US$299. In addition, there is a more customized Shopify Plus plan for larger merchants.

2. Distribution model. This model mainly relies on site groups, account groups, and product seas to obtain a large amount of information gap and earn intermediate profits. Many of the current best-selling independent sites are played in this way. The team for this kind of gameplay is also very simple, with 1-2 people on a site, and every day they just select and test products. The threshold is relatively low and it is relatively easy to copy. Newbies can use it to practice their hands, so as not to be scared by the complicated gameplay of independent sites.

3. Brand model. This model is more suitable for maker teams with their own product development capabilities or merchants who have transformed from factories. This model is mainly suitable for sellers who want long-term development.

This approach requires very in-depth research and long-term planning in market research and products, as well as sufficient patience and perseverance. Once a breakthrough is made, it will bring long-term benefits to the entire category line or brand. The typical feature of this approach is that it has a high repurchase rate and does not require a large amount of marketing expenses to maintain sales in the later stage.

In general, Shopify backend has a variety of paid and free applications to choose from. Themes are also divided into paid and free, and you can create a powerful, independent, e-commerce website. An independent station simply means that you have your own e-commerce platform.