How does Amazon select unpopular products? What are the techniques?

Now there are more and more merchants opening stores on Amazon. Because of this, it is very difficult to find suitable products to sell. In the following content, we will introduce some ways to select unpopular products on Amazon!

A good product is like a good cake. This cake can not only grow bigger, but also be kept fresh for a long time. Then it is a blue ocean product. Looking at the popular balance bikes, fidget spinners and fidget monkeys in recent years, it is because they have captured people's needs, coupled with unique features and conforming to the trend that they are hard not to be hot-selling. However, the hot spots are constantly changing every year, and so are the needs of users. Maybe something popular this year will be ignored in the second year.

The market is unpredictable, and the opportunity cost of encountering popular products such as fidget spinners is very high. People are usually the first to try it. However, most of the time, as sellers, we enter the market late, and by then the market has already been divided up and there is little left.

However, this case tells us that the market has always been there, it just depends on whether you can find the trend and enter the market first.

Instead of being unable to figure out the popular trends in the market, most sellers will use more robust product selection strategies to find markets that are not yet saturated and have their own traffic.

So how to enter the blue ocean market can generally be divided into the following steps.

Find products in the category you are interested in and determine the general direction

For similar products that account for a relatively large proportion in the secondary category, data of each dimension of detailed classification is collected, organized and compared.

After selecting a market segment, find out the product prototype group that meets the real needs within the "traffic circle" under its category.

Conduct mathematical statistics on product commonalities (attributes) and defects (bad reviews) for a group of product prototypes to derive the development requirements for specific iterative products.

Combined with its own positioning, goals and conditions: whether the financial team account, logistics, suppliers, and off-site resources are suitable for product sales, the final decision on entering the market is made.

If you choose a product that is too unpopular, no one may have heard of it or even need it; if you choose a product that is too popular, you will be involved in very fierce competition. For Amazon sellers, product selection is not only the first step in a long road to operation.

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