How to create Amazon A+ pages? How to operate them?

Amazon US recently opened A+ pages to third-party sellers who have passed brand registration. This long-awaited feature for all sellers will directly increase the conversion rate of your Amazon pages. Sellers want to know, so how to create Amazon A+ pages?

How to create Amazon A+ pages?

The graphic version of the product details page allows you to use additional images and text to further improve the product description part (Amazon Seller Central's original words). In other words, if you have successfully passed Amazon's Brand Registry, you can now add images and text information to your product description page.

Turn the product description on the Amazon product page, which was previously ignored, into a golden position to showcase the brand and product advantages; fully reflect your brand, product details, and company philosophy.

After the A+ page is set up, it will be very beautiful. Actual data shows that the conversion rate of products with A+ pages is more than 40% higher than that of ordinary products. You will find that your competitors suddenly start using A+ pages.

How to operate?

1. Layout ideas. First of all, as a seller, you need to subsidize your existing funds, personnel, and products, construct the structure of Amazon account products and teams, and use this as the basis for store operations. Then, set goals reasonably and make real-time adjustments based on the implementation of the goals.

2. As long as you can do this job well, you can make your funds turn over quickly and make money quickly. If you don’t do it well, all the money you earn will be used to stock up goods. In addition, if you don’t have too much capital, you can also choose to use Amazon’s no-source model, which will not have the pressure of capital turnover and can still make money.

3. Operation routine. The operation ideas are divided into Amazon thinking introduction, big data product selection, on-site and off-site promotion, hot products and Amazon risk control. These operation methods are also very important and need to be done in a very detailed manner. It is impossible to explain them clearly without 2-3 days. Therefore, timely adjustments and internal training should be carried out according to the changes in Amazon's policy algorithms.

4. There is an advertising section in the on-site promotion, and the advertising section is divided into automatic and manual advertising. Different types have different purposes and methods of use, and the means of use are also completely different.

There are many kinds of landing resources, such as supplier resources, product selection resources, logistics resources, promotion resources, Amazon internal resources and risk control resources. Wolf-like execution is very important for any company. What we are pursuing now is not a fantasy.