What are the types of Amazon keywords? How to find core keywords?

On the Amazon platform, merchants generally need to learn more about it when operating. Keywords on Amazon are the same, and you need to choose them carefully. What are the types of Amazon keywords?

1. What are the types of Amazon keywords?

Let's take LED Book Reading Lights as an example to explain the differences between the keywords.

① Industry keywords: They have the largest traffic, but are not precise, and are mainly composed of 1-2 words. For example, lights

② Core keywords: have a large search volume, match the product, and are an essential part of the title. For example, Book Reading Lights

③Long-tail keywords: The search volume is far less than that of core keywords and industry keywords, but they are relatively accurate and have higher conversion rates. For example: LED Book Reading Lights for women

④ Complementary product keywords: Keywords for products that are complementary to the products you sell

⑤ Traffic words: all keywords that bring traffic to your product. Including but not limited to industry keywords, core keywords, long-tail keywords, complementary product keywords

We want to find and filter core keywords that match the product and have a large search volume

2. How to find Amazon core keywords?

1. Competing product titles

How to find the titles of competing products? The first way is to find the titles of the top product listings with good sales in the list. The second way is to find the titles of the products with strong sales recently, which are usually well-written. Find about 10 product titles in total and extract them.

Then, analyze and compare the 10 titles. You will find that the keywords at the top of the titles of these 10 products are most likely the core keywords of the products.

Each title will contain at least 3 keywords. You can extract and record the 3 keywords first, and search and verify them on the front end to see if the results match your product.

2. Competitor's five elements

A well-made five-line description will contain 5-15 keywords, which are second only to the core keywords in the title in importance.

You will find that every sentence in the five lines has a different name for each product. These are different names for the product. These words are the keywords of the product. You can analyze the five companies that do well, extract and record them, and search and verify them on the front desk to see if the results are consistent with your product.

3. Amazon Search Term Report

Amazon Search Term Report, which shows brand owners how shoppers (in aggregate) find their own and competitor products on Amazon, including each product’s relative search popularity, click share, and conversion share.

There are many kinds of Amazon keywords. First of all, there are long-tail keywords and short-tail keywords. At the same time, the key is the ranking. You can directly go to the relevant ranking list to search for keywords and choose the top-ranked keywords.

Recommended reading:

How to delete negative Amazon ads? How to determine negative keywords?

What is the difference between Amazon negative keywords and negative placement? How to set them?

How to rank Amazon keywords? Method introduction