What is the normal conversion rate of Shopee? Why is the conversion rate so low?

Nowadays, all major merchants who want to start a business will choose e-commerce first. In this industry, cross-border e-commerce competition is relatively small. Shopee is a platform that many friends have settled in. So what is the normal conversion rate of Shopee?

1. What is the normal conversion rate of Shopee?

Comparison of the store's conversion rate in the past 30 days with the data in the past 30 days. You can find this data in Data Aspects - Transaction Overview - Transaction Fluctuation Analysis. If the conversion rate this month is better than that of last month, it means that the conversion rate this month is good.

Compare our store's recent conversion rate with the average and excellent payment conversion rates of our peers at the same level, and understand our store's current conversion rate situation from an industry perspective.

2. Reasons for low conversion rate of add-to-cart:

1. The product is not cost-effective

Many sellers think that their store's add-to-cart conversion rate is not good because the product price is not low enough, but this is not the case. Price is not the only determining factor in determining the product's add-to-cart conversion rate. It may also be related to your product itself. If the product is not cost-effective, customers will naturally choose to go to another store to buy it.

2. Poor communication skills

Establish connections with customers and do your best to let customers fully understand your products before they enter the store. This requires you to be ready to communicate with them before they enter the store. This communication is reflected in various aspects, such as product header images, product details pages, chat contacts, etc.

3. Low selectivity

Why don’t customers place orders after entering your store and adding items to cart? It may also be because the product selection in your store is not wide enough, and this requires you to continuously enrich your product categories.

4. Lack of urgency

If a customer adds a product to a cart but does not place an order, it may be because they forgot something and the order was lost. This requires us to create a sense of urgency for customers to buy and promote order conversion.

When you run a store, you must pay more attention to the conversion rate. A conversion rate that is too high or too low is not good. If the conversion rate of your store is relatively low, it must be that the product is not cost-effective and the communication with customers is not in place.

Recommended reading:

What are the payment methods on Shopee? What are the common questions?

Is Shopee payment in US dollars? What currency is used for settlement?

How to set up a Shopee payment account? What should I pay attention to?