What are the three types of Amazon keywords? Where should I write the keywords?

Amazon keywords are words related to products that users enter into the search box based on their own search habits to find target products. Keywords are an important channel for Amazon traffic entry. So what are the three types of Amazon keywords?

Product name, product description, brand name

1. Where to write Amazon keywords?

There are two ways to write Amazon keywords: The first is to fill in only one word or one phrase in each search term line. However, this method requires you to have very precise keywords.

The second method is to fill in a large number of keywords in each line of Searchterms to increase the chance of being searched.

There are two common ways to write Amazon Searchterms keywords:

The first way is to fill in only one word or one phrase in each search term line. However, this method requires you to have very precise keywords.

The second way is to fill in a large number of keywords in each line of Searchterms to increase the chance of being searched. Note: The keywords filled in with separators must be separated by symbols, either commas or spaces.

2. What are the keywords?

Let's take LED Book Reading Lights as an example to explain the differences between the keywords.

① Industry keywords: They have the largest traffic, but are not precise, and are mainly composed of 1-2 words. For example, lights

② Core keywords: have a large search volume, match the product, and are an essential part of the title. For example, Book Reading Lights

③Long-tail keywords: The search volume is far less than that of core keywords and industry keywords, but they are relatively accurate and have higher conversion rates. For example: LED Book Reading Lights for women

④ Complementary product keywords: Keywords for products that are complementary to the products you sell

⑤ Traffic words: all keywords that bring traffic to your product. Including but not limited to industry keywords, core keywords, long-tail keywords, complementary product keywords

We want to find and filter core keywords that match the product and have a large search volume

Generally speaking, Amazon keywords are divided into three types: product name, product description, and brand name. The keywords filled in should be separated by symbols.