Do I need to apply for a trademark for each Amazon store? Related questions answered

As the Amazon platform continues to grow, more and more people are starting to open stores on Amazon. If you want to open a store on Amazon, you need to choose a good site. So does an Amazon store need to apply for a trademark on every site? The following content will introduce it to you.

Does Amazon store need to apply for a trademark on every site?

First, apply for a trademark on the website where you mainly sell, then register the Amazon brand, and then authorize the brand to your accounts on other websites through authorization.

The benefits of doing this:

Enable multiple websites to quickly obtain brand building tools (A+ pages, Vine review tools, brand advertising, brand flagship stores). After completing Amazon brand registration authorization, apply for brand building tool license.

Disadvantages of doing this:

If a website does not have a trademark, it cannot enjoy brand protection and is also in danger of being preemptively registered by that country/region.

Can I license my brand to other stores?

No problem, but please note that non-brand owners have limited access to the brand creation tools.

Where can I apply for a trademark? Can Amazon help sellers apply? How much does it cost?

Sellers can find relevant law firms or service providers, or log in to the Seller Platform -> Partner Network -> Find Apps and Services to view relevant service providers. After obtaining a trademark, Amazon does not charge for registering the Amazon brand.

Which trademark do I need to apply for? Can the seller's Chinese trademark be used directly?

You need to apply for a trademark in the corresponding country/region in which the product is sold. When applying for an overseas trademark, you do not need to have a Chinese trademark first.

Who can register an Amazon brand?

The brand owner and internal employees can register the brand with Amazon.

For example, Mr. Wang goes to the US Trademark Office to apply for a registered trademark for Brand A. Mr. Wang is the brand owner and can personally go to Amazon to register the brand. In addition, Tony, who is run by Mr. Wang's company, can also use the trademark for Amazon brand registration. However, when Tony registers the brand, he needs to get a verification code from Amazon from Mr. Wang.

Please note that the trademark agency is not the trademark owner and therefore cannot directly submit a trademark registration application. After the brand owner completes the trademark registration, the agency's seller account can be added to obtain the corresponding sales tool rights.

Amazon is a global cross-border e-commerce platform, operating with multiple sites around the world, basically covering all countries and regions around the world. Multiple sites can be opened on the Amazon platform at the same time, which is a great convenience for cross-border sellers. I hope the above content will be helpful to everyone.

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