What should be done to operate Lazada? What are the tips?

As one of the largest e-commerce platforms in Southeast Asia, Lazada has attracted more and more domestic sellers to open stores on Lazada in the past two years. Therefore, the demand for Lazada operations is also increasing. Many people who don’t understand this position will be curious. So what does Lazada operations do?

What does Lazada need to do to operate?

As the saying goes, "70% depends on product selection and 30% depends on operation". If you do a good job in product selection, then your subsequent store operation will be easier. First of all, you should understand what hot-selling products are on each Lazada site. You can use third-party software to check the sales volume, traffic and other data of the products. If you are a novice seller, it is recommended to choose some products with high traffic but relatively small competition, which will be more advantageous than popular products.

You can also go to other e-commerce platforms or social platforms to see which products have great potential but are relatively rare on Lazada. Now more and more Lazada sellers are choosing the boutique model, but they can also do general distribution. The most important thing is to plan according to the store situation.

Are there any tips?

1. Market analysis and product selection. Market analysis starts from the market capacity, understands the supply and demand relationship, and controls the consumer's needs to determine whether a product meets the market development needs. As we all know, products with large market demand can bring more impressive sales and turnover.

2. Compared with products with high market demand, products with insufficient market demand will bring many difficulties to store operations due to problems such as small order quantity. Therefore, sellers must learn market analysis and choose products that meet market development needs.

3. Competitor analysis and product selection. Understanding competitors is the key to defeating them. If a competitor is already making a certain type of product and has done it very well, then it will be difficult for sellers to surpass it if they make this product at this time. Therefore, understanding competitors, not imitating them, and not blindly following the trend is the key to winning sales.

4. Ranking and selecting popular products on the site. When a seller opens a product link in the background, a category ranking column will appear below the product description. At this time, you can use this ranking to obtain the most popular products on the current platform, and then analyze the products according to your own preferences and market demand, and select novel products with "explosive" characteristics.

When it comes to product selection, by analyzing negative review data, we can grasp consumers' needs and meet their pain points. Products can also get good exposure and achieve good sales. This is mainly achieved by collecting negative reviews of hot-selling products on the platform.