Is the Amazon Buy Box Win Rate High? How to Improve It?

There are many consumers shopping on the Amazon platform. You can buy some overseas products on this platform, and the quality is relatively trustworthy. Merchants need to master some data to operate stores. So is the Amazon shopping cart winning rate high?

Is Amazon's Buy Box Win Rate High ?

One of the main features of Amazon is that multiple sellers can sell the same product, which is the so-called "follow-selling policy". If there are multiple sellers selling the same product, these sellers can compete to obtain the "Featured Offer" of the product, which is commonly known as the "Golden Shopping Cart". This "Featured Offer" is displayed in the top right corner of the Listing product details page.

As long as the product can be delivered to the customer's delivery address, the customer can "Add to Cart" or "Buy Now" here. For sellers, being able to obtain a "recommended offer" is an important indicator for improving product conversion rate. Sellers who win the "recommended offer" are selected by Amazon from a large number of qualified sellers based on product prices, supply conditions and the buyer's delivery address.

How to improve?

1. Obtain the basic conditions for meeting the "recommended quotation": open a professional seller account, the product is brand new and complies with Amazon's market fair bidding policy.

2. Set competitive pricing. You can use the tools provided by Amazon itself to ensure that the pricing of your products is competitive.

3. Make sure to use FBA delivery services and ensure healthy inventory turnover.

4. Ensure that the seller's service is first-rate. Amazon evaluates customer service in several different ways, and recommends that sellers pay more attention to indicators such as "order defect rate", "cancellation rate" and "late shipment rate" in the account status*. This will not only help you win the recommended quotation, but also earn you the respect and trust of buyers.

5. Make sure you have enough inventory during the event. If you don’t have enough inventory, you will definitely lose the recommended offer. Be sure to pay attention to the inventory level of the goods in a timely manner, especially to improve the logistics plan for the best-selling goods. During big promotions such as Prime Day and Black Friday Cyber ​​Monday, it is easy for the best-selling goods to be out of stock, resulting in the loss of the recommended offer.

6. The health indicators of the account must be safe. Because the product quotation may be considered "ineligible for recommended quotation" due to "account performance" or other risk factors. Everyone must pay attention to ensure the health of their account and ensure compliance with regulations.

Regarding the question raised at the beginning, we have checked it in the above content. All Amazon merchants must pay attention to some data. In addition to the above data, there are many other data that all Amazon merchants need to understand.

Recommended reading:

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