What should I pay attention to when writing titles on Shopee? How to optimize titles?

In fact, most searches on Shopee are obtained through titles. Therefore, merchants are more concerned about the description of product titles. So what issues should be paid attention to when writing titles? This is also related to the final effect of the title, so let's talk about it next.

1. What should I pay attention to when writing titles on Shopee?

1. Do not pile up words.

2. Make full use of every character of a good word.

3. Don’t just add big words, but also add some long-tail words and first-level category words. This can increase exposure and conversion at the same time.

4. Make sure there are no grammatical problems or spelling errors, otherwise it will have a significant impact.

5. Don’t copy others’ work.

2. How to optimize the title?

1. The length should not exceed 60 characters, of which the first 20 characters are displayed in front of users. So when setting the title, try to design an attractive title in the first 20 characters.

2. Before setting the title, it is recommended to first understand the hot search terms corresponding to the product (note: the hot search terms must be consistent with the site), and then add them to the title as much as possible when setting the label.

3. The title should include the first-level category and long-tail words, which will support the natural flow of the store in the early stage.

4. Keep the spacing between words as short as possible and put as many words in the title as possible to increase the chances of being searched.

5. Hot search words and hot selling words can be obtained through service tools, such as data analysis tools and ERP store management tools. If you already use TA to manage your store, you can choose one with these functions, such as Xiapu, which is very suitable for Shopee sellers.

6. Understand the hot search terms of local sites. It can also intelligently identify the terms and issue reminders.

7. Collect words, mainly collect search words related to the product. You can collect related search words through the search drop-down box, other titles or other platforms, summarize them in a table, and then proceed to the next step.

2. The most important thing for word selection is to filter out some highly relevant or popular words. You can use tools to analyze word data, sort by relevance, and select accurate words. You can also use Google Trends to understand the trends of the site and select words with high trends to put in the label, so that the probability of being searched in the near future is high.

3. Sorting, then sort the selected items into labels. Here, the main sorting is based on relevance. It is recommended to put brand words and hot words at the head of the title and sort them by relevance, so that the probability of being searched will be greater.

The ranking of product words can also refer to this formula: brand + category word + product attribute + long tail word + modifier word, which is also used by many people at present, and can also be adjusted according to actual conditions. Another thing to pay attention to is the readability of the title.

When writing titles on Shopee, you should pay attention to not piling up words, make full use of each character, and don’t just use big words. You can add other appropriate words, ensure the correctness of the grammar, and don’t plagiarize other people’s content. These are the key points that need to be paid attention to when writing titles.