What are the conditions for joining Coupang?

It is not easy to open a store on Coupang. Coupang has a series of entry conditions, and merchants need to meet these conditions to become Coupang's partners. The following will introduce the conditions and related strategies for Coupang's entry in detail.

1. What are the conditions for Coupang to enter?

Merchant qualifications: First of all, merchants need to have a legal business license and relevant supporting documents to ensure their legal operations.

Product quality: Coupang has strict requirements on product quality, and merchants' products must meet Coupang's specified standards, such as no quality issues, no infringement, etc.

Inventory management: Merchants need to ensure that there is sufficient inventory supply and have a good inventory management system, as well as the ability to ship goods in a timely manner and handle returns.

Customer Service: Coupang attaches great importance to customer experience, so merchants need to provide good customer service, including timely responding to customer inquiries and solving customer problems.

Price competitiveness: Coupang faces fierce market competition, and merchants need to offer competitive prices to attract consumers to buy their products.

Logistics cooperation: Coupang requires merchants to cooperate with reliable logistics companies to ensure that orders can be delivered to customers in a timely and accurate manner.

2. Attached strategy

Prepare sufficient information: Before entering Coupang, merchants need to prepare relevant information, including business license, product certification documents, inventory management system, etc. At the same time, they also need to conduct quality inspections on their products to ensure that they meet Coupang's requirements.

Improve product quality: Merchants can improve product competitiveness by improving product quality, design and packaging. Only high-quality products can attract more consumers.

Optimize logistics services: Cooperate with reliable logistics companies to ensure that orders can be delivered to customers in a timely and fast manner. At the same time, merchants can consider establishing long-term cooperative relationships with logistics companies to obtain better logistics services and price concessions.

Provide good after-sales service: Merchants need to respond to customers' questions and complaints in a timely manner and actively solve after-sales problems. This can not only improve customer satisfaction, but also establish a good merchant image.

Adjust pricing strategies: Merchants can flexibly adjust pricing strategies based on market demand and competition, provide competitive prices, and attract more consumers to buy their products.

As the largest e-commerce platform in South Korea, Coupang has certain requirements for merchants to enter the platform. Merchants need to meet requirements in terms of legal business qualifications, product quality standards, inventory management capabilities, customer service levels, price competitiveness, and logistics cooperation.