What does it mean to do reviews on Amazon? What are their uses?

As the Amazon platform continues to grow, more and more people are starting to open stores on Amazon. Since you have decided to open a store on this platform, you must master some relevant skills, such as evaluating the products on the shelves, but many people are not clear about the evaluation.

What does it mean to do reviews on Amazon?

Amazon reviews are simply about Amazon sellers obtaining comprehensive service reviews from buyers on the Amazon platform through real purchases of items. Amazon sellers publish product information, contact Amazon buyers, and use Amazon software to enter the store to purchase products. After receiving the products, buyers will leave a high-quality and comprehensive evaluation of the seller and its products, including: product quality, product appearance requirements, seller service attitude, logistics delivery experience, and other services.

Doing reviews can help sellers get their products liked by the Amazon platform more quickly, giving them better rankings, while also making it easier for subsequent buyers who enter the store to recognize their products.

These real reviews are called "Review" and "Feedback" in the Amazon seller management system. Remember, these are reviews formed after real transactions, not reviews generated by machines or software to form virtual data. It complies with the rules of any e-commerce platform and is a method of obtaining reviews that can be recognized by buyers, e-commerce platforms, and sellers.

Amazon real-person reviews, as the name suggests, are real buyers purchasing store products through real accounts and then leaving reviews to increase the weight of the listing.

Importance/role of Amazon real-person reviews:

1. Review is the most influential factor

2. Directly related to product conversion rate, listing and review complement each other

3. Allowing new products to be exposed and ordered more quickly is the best way to control and replenish orders for popular products

4. Real-person reviews can dilute negative reviews and allow positive reviews to take up more space

Are Amazon's real-person reviews reliable?

Compared with robot evaluation, real-person evaluation is more reliable.

Advantages of real-person evaluation: high weight, low risk price, and evaluation is not easy to lose.

Disadvantages of real-person reviews: the review content is relatively uncontrollable, the review time is uncontrollable, the review channel is uncontrollable, and the purchase process is uncontrollable

How to find real-person reviews:

1. International students, Chinese communities, some Americans, etc.

2. Recruit buyers through Facebook, off-site websites, forums, WeChat groups, etc.

3. Discover old customers and accumulate fans

Amazon reviews can help users understand products and their usage more realistically, clearly, and quickly, and help them quickly get started with products. Through buyers’ product reviews, they can also help manufacturers and sellers to optimize product defects and improve user experience, thereby achieving better sales and better understanding of product market demand.

Recommended reading:

How to find merchants for Amazon reviews? What is the method?

Are Amazon reviews legal? What happens if you do a review?

What is Amazon review? What is the use of review?