How does Amazon view keywords in organic orders? How to distinguish between advertising and organic traffic?

For e-commerce merchants, traffic is very important. Merchants need to find ways to increase traffic, especially the natural traffic of the store. So how do Amazon merchants view the keywords of natural orders? The following content will provide you with relevant introduction.

How does Amazon view keywords in organic orders?

1. Open the backend homepage.

2. Find the data report at the top of the menu at the top of the background and click on the business report.

3. There is a business report option in the left menu bar. Next, we click to select the sales and visits option of the sub-product details page.

4. Ability to see the number of buyer visits within a period of time.

5. The default is usually 30 days, and the time range can be adjusted above.

Note: The default period is 30 days, and only data before the day before yesterday can be seen.

One thing that everyone knows is that the traffic and sales conversion rate of the homepage can reach 70%. The products on the second page and countless pages thereafter will not share the remaining 30% of the traffic. In fact, seller friends can pay attention to the secondary calculation of the platform. For example, after we enter a keyword, assuming that the data displayed on the first page is 10,000, by the sixth or seventh page, this data will be magnified.

How to distinguish between advertising traffic and natural traffic?

For example, if you run in-site advertising for a period of time, there will be an advertising report in the background where you can view statistics and count your traffic data.

When you are working on off-site, for example, if you usually have about 50 traffic on your site, and you can reach 100 traffic per day with off-site, you can roughly estimate how many traffic comes from outside your site. It is impossible to get the exact number because Amazon does not provide an interface. For independent sites, you can use tools for analysis.

Is advertising traffic greater than natural traffic at the beginning?

In most cases, new stores still rely on advertising to obtain search traffic in the early stages.

The ranking of Amazon's natural search results is mainly based on clicks and sales. However, for new stores or new products, if the clicks and sales are not high, the ranking will not be at the top, so the advertising traffic is generally greater than Amazon's natural traffic.

For new stores, the main traffic is definitely on-site traffic, which is divided into advertising search traffic and natural search traffic.

You can use Yimaibao Keyword Expert to place CPC ads.

Amazon has two types of traffic: one is the traffic within the Amazon site, and the other is the traffic outside the site.

You can view the natural traffic of the store by entering the backend homepage. Please note that this traffic is different from the traffic brought by advertising. The larger the traffic, the lower the advertising cost we need to spend, and the higher the profit we get. Therefore, we must pay attention to the optimization of natural traffic.

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