What are the Amazon video size requirements? What are the Amazon platform rules?

What are the Amazon video size requirements? What are the Amazon platform rules?

When opening a store on Amazon, you need to frequently upload pictures and video files to the store. There are requirements for these uploaded pictures and videos. If they do not meet the requirements, they cannot be uploaded successfully. Even if they are uploaded successfully, there will be problems with the display. So what are the Amazon video size requirements?

What are the Amazon video size requirements?

Upload Amazon's highest quality video files in 3GP, AAC, AVI, FLV, MOV, MP4, and MPEG-2 formats. Please note that Amazon cannot process Apple ProRes files.

Additionally, you will need to upload a high-resolution thumbnail in JPEG or PNG format.

Amazon recommends uploading videos in the following format:

Video width aspect ratio: 16:9.

Resolution: 1920×1080 (preferred), 1280×720 (minimum)

Color description: RGB, DPI: 300 (preferred), 72 (minimum).

What are the Amazon platform rules?

The following are violations of Amazon regulations, please note:

1. Mention company information (e.g., seller or distributor, etc.) or provide company contact information.

2. Mentioning a competitor’s product, or using words related to authorization, such as “the product only grants the distributor the right to sell the product.”

3. Mention the price or promotional information of the product, such as "cheap", "affordable", "on-sale".

4. Information about product sales, such as free shipping, sales schedule, etc.

5. Use words that exaggerate the product, such as “top selling product”, “hot test item”, “#1selling item”, etc.

6. Time-sensitive information, such as "on sale now", "best new product of the year", etc.

7. Customer reviews from Amazon or any other website.

8. Add editorials or quotes from third-party sources such as magazines and television programs.

9. Any form of guarantee, such as "satisfaction guarantees", "combination packages", etc.

10. Add the names of other brands or organizations during the video review.

11. Add links or language to your products that direct consumers to other web pages, whether they are Amazon pages (including your own pages) or other pages outside of the Amazon website.

12. Any product used for criminal activities.

13. Offensive content, such as indecent nude photos, dirty words, illegal activities, etc.

14. Upload videos that you do not own (leading to copyright infringement).

I have introduced the relevant requirements for videos uploaded to Amazon stores. It can be seen that there are requirements for the video format, title and video cover. Only by meeting these requirements can the best display effect be presented on the product homepage. Otherwise, various problems will arise.

Recommended reading:

What are Amazon restricted products? Amazon restricted products list

How does Amazon improve conversion rates? What are the methods?

How long does it take for Amazon video review? Are there any requirements for uploading video ads?

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