How to set up Shopee coupons? Steps

There are many ways to operate a store on the Shopee platform and attract users to place orders, such as participating in promotional activities or setting up coupons in the store. So, there are still many seller friends who don’t know how to set up Shopee coupons? Let’s learn together!

Step 1: Go to the homepage of the Seller Center - My Marketing Activities

Step 2: Select My Coupon

Step 3: Click "+" in the upper right corner to generate a new coupon. You can choose store discount coupons or product discount coupons. The former is for all products in the store, and the latter is for specific products in the store.

Step 4: Then give the Shopee coupon a name, coupon code and type, and publish it after confirmation.

Although it is relatively simple to set up Shopee coupons, they will be useless if you don’t follow the rules.

Coupon Name: Give the coupon a name that complies with the rules

Discount coupon code: The discount coupon code is provided by the seller to the buyer. When the buyer has the discount code, he can redeem the discount coupon on the corresponding interface.

Discount type: If you select Discount, you can choose between two types of discounts: Discount amount and Discount percentage. Simply fill in the discount amount or discount percentage accordingly.

If the discount coupon type is added as a store discount coupon, the discount coupon can be displayed on the main interface of the store, and the discount coupon is valid for all products; if it is a product discount coupon, the seller can automatically select products for discount, the discount coupon is only valid for these selected products, and the discount coupon can only be used by buyers in the form of discount codes.

Commonly asked questions about Shopee coupon settings:

1. Is the fee for the coupon deducted when it is set?

No, after the coupon is sent to the buyer, when the buyer uses the discount code, the discount amount is automatically deducted from the order amount.

2. Do I still need to pay the corresponding coupon fee when the coupon expires?

No, if the buyer does not use it, the platform will directly invalidate it and Shopee sellers do not need to pay any fees.

3. How to issue coupons to sellers?

a. The coupons will be displayed on the store homepage, product details page and shopping cart page, and buyers can collect the coupons through these channels.

b. Sellers can choose to display coupons to customers during Shopee Live or Shopee News.

c. For coupons that will not be displayed anywhere, sellers can share the coupon code with users.

4. What are the ideas for operating Shopee coupons?

Store coupon discount amount: It is recommended that sellers set it based on their store’s gross profit margin to ensure that the product can bring sufficient profit.

Store coupon validity period: It is best to set it to about a week, which can give buyers a sense of tension and stimulate them to place orders.

By sending coupons to customers who have completed orders, you can encourage positive reviews and repeat purchases.

Even if coupon promotions don’t make us a big profit, after all, discounts mean giving up some of the profits to consumers, but it’s much easier and cheaper to get customers to place orders than to convert a visitor. So you can set up coupons!

Recommended reading:

Shopee Free Door-to-Door Collection Service Standard Update Notice

Shopee Platform Activity Deposit Policy

Does Shopee provide traffic support when connecting with operations managers? What kind of support is there?