Is it normal for Amazon to not place orders at the beginning? Why doesn't Amazon place orders?

There are many merchants who open stores on the Amazon platform. For merchants, store orders are really important. If a newly opened store has no orders, is it normal? In the following content, we will provide you with relevant answers.

Is it normal for Amazon to not ship orders at the beginning?

It was normal at first.

Why doesn't Amazon place an order?

1. Amazon products are too unpopular, with small market capacity and low search volume. Therefore, the exposure of such products when advertising is inevitably low.

From the perspective of product selection, small and medium-sized sellers should try to choose products that are slightly less popular but not too unpopular. If the definition of "less popular" is quantified, the Best Seller in this small category will have 50-100 orders a day, and the 20th-ranked seller can still have about 20 orders a day. Such products are often disdained by big sellers, and for small sellers, the competition will not be too fierce, and it is easy to rush to a position with stable orders and stable profits. Although the number of orders per day is not large, after a month, a single product can achieve a profit of about 10,000 yuan.

2. Listing optimization is not done well, the system cannot accurately identify the product and match it to the appropriate location

Listing copy is the basis of on-site traffic. If the listing is well written and the content is accurate and detailed enough, it will match more traffic. However, if the content of the listing is biased and the category selection is not accurate, this will lead to inaccurate traffic or even no traffic.

For listings that place automatic ads, the system will automatically identify the content of the listing details and match it with a suitable display location. Among the various contents of the listing, category selection and title have the greatest weight. Therefore, when sellers release products, they must ensure that the category selection is accurate and the title should cover as many core keywords as possible for the product. Only in this way can automatic ads get more exposure.

3. The ad bid is too low, the ad is ranked low, and does not get enough exposure.

Although Amazon's ad ranking is not based solely on bidding, there is no doubt that ad bidding is an important factor affecting ad ranking. Another important factor is the quality score of the ad keywords.

When a listing starts advertising, if the ad exposure is low, if you look back and find that your product is not too unpopular and the listing details are optimized, you should try to increase the ad bid and then observe.

After opening a store on Amazon, if there are still no orders, then the merchants need to take some measures. If there are still no orders after taking some measures, then it is definitely an abnormal situation.

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