Why is Amazon spending too much money on advertising but not getting any sales? What are the reasons?

There are many merchants opening stores on the Amazon platform. Merchants can get more traffic through promotion. Advertising is a common payment method. Many merchants say that they have been spending money on advertising, but there are no orders. What should they do?

Why is Amazon spending too much money on advertising but not getting any sales?

a. CPC ads are not displayed or clicked

First check the CPC advertising report to see if there is data on display volume and click-through rate and whether it is normal. If there is no display and click, what is the main reason? Analyze from the following aspects:

①Not a professional account

Seller accounts are divided into personal accounts and professional accounts. Personal accounts cannot create advertising campaigns, only professional accounts can participate in activities and set up advertisements.

②Abnormal account status

Check whether there is a red warning on the seller's account status page, whether there is a performance notification, whether there is an email related to the account, and whether the account information page shows that the status is normal. As long as the account is suspended due to any abnormality, the ad cannot be opened normally.

③Product review

If a product encounters a category review or other review, Amazon may temporarily remove the listing, resulting in advertising suspension.

④The product is marked

The most common mark is the adult product mark. If the product is marked, Amazon will also remove the listing and cause the advertisement to be suspended.

⑤ Product main picture violation

If the main image of the product does not meet Amazon's requirements, buyers will not be able to find the listing using keywords, which will naturally result in no exposure opportunities.

⑥ Is it prohibited to have a product title that is too long?

Amazon stipulates that the number of characters in the title should not exceed 200. If it exceeds 200, the system will prohibit it from being displayed and the ad will not run properly.

⑦ Check the shopping cart

Products without a shopping cart basically have no exposure. Only with a shopping cart will the advertisement start running.

b.ppc display and click ads

If the ad is displayed and has a click-through rate, it means that there is no problem with the ad status. The reason for no orders is one problem: the conversion rate is too low. In the face of this problem, you only need to consider how to improve the conversion rate. The conversion rate is affected by listing, price, contract, keywords, comments, title, pictures, etc.

c. Automatic and manual advertising

Many people have this question: some keywords in manual ads and automatic ads are repeated, so can these repeated keywords be denied in automatic ads? The answer is: don't deny. Why? Due to the different natures of automatic and manual, they have different display positions, which also leads to different traffic sources. Once you deny the ads of either party, you will lose additional traffic sources.

Many Amazon merchants have been spending a lot of money on advertising, but have never received any orders, wasting a lot of money without getting good results. In this case, Amazon merchants must deal with the problem in a timely manner. Otherwise, they may waste more money.

Recommended reading:

How to operate a new Amazon store? How to run it?

Will Amazon deliver early? How can I extend the delivery time?

How to do Amazon promotion plan? How to set it up?