What to watch out for on Amazon Black Friday? How to avoid mistakes?

When you open a store on Amazon or shop, you must pay attention to some brand activities. One of the most famous Amazon activities is Amazon Black Friday. Merchants need to prepare for large-scale activities in advance. What should you pay attention to on Amazon Black Friday?

What to watch out for on Amazon Black Friday?

1. Modify the Listing Carefully

During the "Black Friday" period, sellers are not recommended to modify the listing, otherwise it will cause the ranking to drop. If Amazon detects an abnormality, the product may be blocked.

2. Lower prices and improve rankings

In fact, two days before Black Friday, the traffic of sellers' stores has begun to increase. Under the premise of sufficient profits, appropriately lowering prices will help to improve the ranking.

3. FBA delivery

Try to ship from overseas warehouses as much as possible. This will not only improve efficiency, but also improve the listing ranking and avoid disputes caused by negative reviews due to logistics problems.

4. Clearance Concept

Many sellers have a lot of backlogs of inventory and unsalable products in FBA due to unreasonable inventory structure or their own operational problems, so they take advantage of this "Black Friday" to clear out the backlog of inventory and optimize the inventory structure.

5. Stock up

The inventory must be sufficient and reasonable. During this period, the seller's sales will probably account for more than 40%-50% of the annual sales, so the seller must have sufficient inventory.

6. Off-site promotion

At this time, the importance of off-site traffic is highlighted. Sellers who do Google and Facebook promotion can bid high for keywords they are confident in to maximize traffic.

There are many things to pay attention to on Amazon Black Friday. If you decide to sign up for this large-scale event, you must start preparing in advance and understand the relevant event rules. At the same time, you must have sufficient inventory of goods, because the purchasing power of Black Friday is amazing.

Recommended reading:

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