You may not know the benefits of building a personal brand IP?

Personal brand IP seems to be the most attractive and easiest to remember brand once it is established. So what are the benefits of personal IP? Let's take a look at this article.

What are the benefits of building a personal brand IP?

Let me first share with you a story about sales promotion, marketing and branding.

The boy said to the girl: I am the best, I promise to make you happy, will you marry me? This is a sales pitch.

The boy said to the girl: My father has 3 houses. If you are with me, they will all be yours. This is a promotion.

The boy never confessed his feelings to the girl, but the girl was fascinated by his temperament and demeanor. This is marketing.

The girl doesn't know the boy, but all her friends are full of praise for the boy. This is a brand.

Do you think girls are interested in that kind of situation?

Affected by the epidemic in recent years, many people have been laid off and some companies have closed down. With the emergence of uncertainties, companies will go bankrupt, products will become obsolete, and rights will disappear; only personal brand IP, once it is operated, will not be affected too much by external factors. What are the specific benefits of having a personal brand IP?

1. Higher premium

In the same position in the workplace, a company can offer you a salary 20% or even several times higher than others. They value your reputation in the industry and the resources behind you. We can see this by looking at the appearance fees of first-tier stars and third-tier stars. First-tier stars get 350,000 to 500,000 yuan, or even millions, while third-tier stars only get a few thousand or tens of thousands, yet no one hires them.

2. Lower trust cost

When you are negotiating cooperation with others, if you have a personal brand IP, you can spend less time and energy convincing others to trust you, because your brand and credibility will reduce the number of intermediate links;

3. Find you and get to know you faster

In the vast sea of ​​people, if you want others to pay attention to you, you must have the ability and value to attract attention. The current mobile Internet economy can be said to be an attention economy. If you have something that attracts the public's attention, you will have traffic. With traffic, you can do things far beyond your imagination.

4. More opportunities for collaboration

If you have a personal brand IP, whether through offline word of mouth or online content promotion, you have more opportunities to reach potential customers. The more and higher your voice is, the more opportunities and possibilities for cooperation you will have;

5. Lower traffic acquisition costs

At a time when traffic on major Internet platforms is peaking, the cost of acquiring traffic and paying users is already very high. Friends who have placed advertisements have told me that the price of an intention form in most industries is as high as 200 to 300 yuan. However, actively finding your customers through your distributed articles, published videos, and live broadcast sharing is more accurate and will save you a lot of channel costs and advertising costs!

6. More monetization models and revenue channels

If you live on one salary in a big city, and you have to bear the pressure of mortgage and car loan, and you have parents and children to take care of, you may not be able to live a comfortable and independent life. When more people know you, you may get some side jobs besides work, such as consulting, advisory, contribution, lectures and service income. Only by diversifying your income can you realize your desire of financial freedom sooner.

7. More possibilities in life

Your vision, circle, and character will all improve as your fame increases. Those life possibilities that were once limited will finally stand in front of you one day. You can choose calmly without feeling powerless. You will have endless energy to realize your ideal life.

8. Greater influence

As your popularity, reputation and the loyalty of some followers increase, your own influence will continue to increase, and your voice will also increase. You will become an opinion leader and spiritual role model, illuminating others and warming yourself like the sun. You will achieve your goals, and the potential and energy of empowerment will continue to increase, bringing out greater value for yourself.

The most important benefit is the effective self-growth and improvement , because to manage your personal brand IP well, you need to be strict with yourself, keep learning, constantly precipitate and accumulate, and form your own system.

While building your personal IP, you must continue to contribute valuable content in your field. In such an environment, you must constantly improve your cognition, wisdom, pattern and mind to give back more meaningful content to your users and fans, achieve success for yourself, and become a true ferryman, empowering others while empowering yourself.

Managing a personal brand is a process of reshaping yourself, and it is also a wonderful process of witnessing your own transformation.

The biggest feature of IP is its high traffic value, and the large platform is the carrier of the traffic.

When you have your own brand IP, you will find its importance , and slowly you will form a system and platform. Having a personal brand IP will give you a kind of gravity that can attract fans, traffic, customers, capital, and all resources that can help you.

With the attraction of a personal brand IP, you don’t have to run around, clients will come to you because of your reputation, and you don’t have to persuade them with persuasion. You make the bid for the orders, you have the final say on the business rules, and clients will listen to your arrangements.

Only when you have the attraction of your personal brand IP can you have time to polish your own products, make them standardized, replicable, and leveraged, so that you can multiply one thousand with one investment and get ten thousand with one investment. The super-high work leverage ratio like a star is an income structure that ordinary workers can never imagine.

If you have the attraction of a personal brand IP, you will have a stable recognition of you in the entire industry. You are the leader, or in the top ten, unique. When others want to launch products, services or activities, they have to use your name. Who can replace you?

To sum up:

1. Personal brand IP represents your credibility. With personal IP, you will gain more trust and support!
2. Personal brand IP represents your sales power. With personal IP, you will get more income and promotion !
3. Personal brand IP represents your influence. With personal IP, you will gain more resources and energy!

The success or failure of building a personal brand IP also shows the extent of your ability to apply leverage. Use the leverage of personal brand IP well, find the fulcrum of long-term value from yourself, and pry up your brilliant life!

By managing your own personal brand IP well, you can achieve both fame and fortune.

Live the life you want and be the person you want to be, this is why you set out!

Author: Dian Jing Zong Hui