What are the requirements for opening a store on Amazon? How to optimize product selection?

As the world's top cross-border TV platform, Amazon has always done well and has always been a platform that merchants must compete for. However, to open a store on Amazon, you must first meet the platform's conditions. Let's take a look at what standards you need to meet to open a store here.

1. What are the conditions?

1. Regardless of the type of seller, all sellers must have valid ISO9001 quality standard certification issued by an internationally qualified professional testing company. Manufacturers must submit ISO9001 quality management system certification, and trading service providers must submit ISO9001 quality management system certification of the factory where the products are sold.

2. In addition to the above AmazonBusiness investment threshold requirements, we will screen sellers based on the following four dimensions: Company qualifications - Is the seller a brand owner? Or a manufacturer? Or does it have OEM business for well-known domestic brands?

Product Capability - Whether the seller complies with the production management standards of relevant products in the destination country and whether it has green environmental certification will be a plus.

Team Capacity - whether the company has the ability and plan to set up an after-sales service center in the destination country, and whether its employees can master the language of the destination country.

R&D Capabilities - Does the seller have an independent design or R&D center and a sales team and warehouse in the destination country?

3. In addition to the need for enterprises to meet certain standards, products also need to meet the various laws and regulations or production and testing standards of the destination country. This requires enterprises to be familiar with the production requirements and testing standards of export products and have export product testing equipment and teams.

2. How to optimize product selection

First, product selection should meet customer needs, combined with the current manufacturing advantages of Chinese sellers, office supplies and furniture, tools and accessories, home improvement building materials, lighting and sanitary ware, industrial and scientific research supplies, etc., but not limited to these five categories of products, but also include personal health and care products, computers and peripheral products, wireless communications and peripheral products, electronic products and photography and peripheral products. Secondly, improve product selection planning and establish brand awareness. Emerging brands should focus on customer experience, continuously optimize products based on customer feedback, firmly grasp consumers, and increase brand awareness and trust.

Finally, improve product selection details and listen to buyers’ feedback. Understand customer needs based on customer feedback and improve product selection or avoid wrong product selection based on actual needs.

As long as we meet the above requirements, we can apply to open a store on the Amazon platform. After applying to open a store, we must also do a good job of product selection. Only by choosing good products to sell can we achieve good results. Therefore, product selection is the most critical step.