Will Amazon have no traffic if it doesn’t run ads? How to place orders?

Amazon merchants need to do a good job of promotion after opening a store. Many Amazon merchants will choose to run advertisements. If Amazon merchants do not run advertisements, will there be no traffic? The following content provides relevant answers for all merchants.

Will Amazon have no traffic if it doesn't run ads?

If you have strong brand awareness and consumers are searching for your products directly, then you may still be able to get orders on Amazon. But you need to make sure your product listings are optimized for search engines and that they rank well organically. However, if you don’t have such strong brand awareness, it will be difficult to get orders without advertising.

How to place an order?

The packaging of the product before it is put on the shelf also has a great impact on whether it can be sold.

Each product has a unique UPC code and a set of digital SKUs used to track the listing. The product title must be simple and clear, and all aspects of the product information, especially the functions and effects, must be included without any nonsense. The description should focus on the key points to increase the buyer's willingness to purchase. The product pictures should be clear and concise. Remember not to display trademark information to avoid the risk of infringement. These all have an important impact on the order after the product is uploaded.

The inventory quantity of goods also has a certain impact on the order placement. It is necessary to pay attention to the inventory quantity at all times to prevent it from affecting future sales and slowing down the order placement. Failure to place orders on time and receiving complaints will have a serious impact on the store. Amazon does not have customer service to communicate with sellers, and only relies on emails to communicate. Timely response to customer emails will leave a good impression in the minds of customers. On-time shipment and handling of problems at any time will make it much easier to request good reviews in the final link, thereby increasing the chance of customer feedback.

There is another way to quickly obtain traffic and orders, which is to follow the sales.

Following sales is a characteristic mechanism on the Amazon platform. Even though it is widely discouraged by some self-built sellers, there are still many sellers on the platform who are stopping following sales, especially novice sellers.

If conditions permit, try to find your own product differentiation in the same product. Even if you can offer a low price, you cannot prevent fellow sellers from selling at a low price, so create product differentiation and ensure that your product has a competitive advantage.

In addition to advertising, Amazon merchants have many other promotion methods to use. It is recommended that Amazon merchants learn about the relevant methods so that they will know how to perform the relevant operations when promoting.

Recommended reading:

What are the prerequisites for advertising on Amazon? How to advertise?

What should I do if the Amazon pictures do not match? How can I modify them?

How to get Amazon trademark authorization? What are the procedures?