Does Amazon China have traffic? What is the traffic within the site?

With the continuous development of the Amazon platform, more and more merchants are opening stores here. There are many sites for merchants to choose from, and the China site is a common site. So does the Amazon China site have traffic? The following is the answer.

Does Amazon China have traffic?

There is traffic.

What is the traffic volume on the site?

1. Search traffic.

Search the search bar and search for whatever you want to buy. This is the part with the largest traffic on the site. It is simple and crude. The factors that affect search traffic are as follows: product sales, keyword matching, user behavior (good reviews, clicks, etc.), logistics speed, and ranking.

2. Associate traffic.

On the Amazon platform, this traffic is the highest traffic and cannot be bought with money. It is a part that Amazon reserves independently. Merchants should think about how to use more accurate algorithms to analyze user habits and make users more inclined to the products they recommend.

For product lines, it is like sunscreen, which covers all functions and has all effects, so the probability of appearing in the recommended position will naturally be very high. If everyone wants to squeeze into this position, merchants can continue to increase the number of selected products to squeeze into this position.

3. Navigate to the flow classification on the left.

When you click to expand in the category navigation, you will have a very detailed selection information to choose the products that meet the requirements. This result is not made by Amazon algorithm. It just searches from a lot of basic information filled in by everyone, and then sends this data to Amazon. When someone searches, Amazon will recommend products to users.

If merchants want to control traffic sources in this regard, first of all, they should put their products in the right category, and secondly, fill in all the basic information, as detailed as possible. There are two advantages in this. First, it allows users to find the merchant's products in the category, and the other reason is that it may be used as a comparison interface by Amazon.

4. Traffic from promotional activities.

Promotional traffic is Amazon's email marketing, and this part of sales can account for 2.6% of Amazon's total sales. Don't think this is a small percentage. In fact, few suppliers can account for 2.6%. Only a few people can get this traffic, so it is already a very huge traffic for every seller.

In short, Amazon China has traffic, but the current traffic on Amazon may not be able to support the traffic needs of large stores. Therefore, merchants can choose to do off-site promotion, which will not only bring more traffic, but also more orders.

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