Which one has higher traffic, Lazada or Shopee? Which one is more profitable?

Nowadays, there are many friends who do cross-border e-commerce. Because the domestic production capacity has increased, the products produced are of high quality and novel styles, so they are deeply loved by overseas consumers. If you want to do cross-border e-commerce, Lazada and Shopee are the two most popular platforms nowadays.

1. Which traffic is higher?

1. Shopee has more total traffic. If Taiwan is not included, Lazada has more traffic.

2. In the Indonesian market, Shopee’s traffic performance is better.

3.Lazada plans to merge its sites and has an operating background, and the traffic of its various sites will be connected.

Therefore, the traffic of Lazada and Shopee has its own characteristics but the difference is not big. However, behind Lazada, Alibaba's financial and technical support is what cross-border sellers should focus on when choosing a platform.

2. Which one is easier to make money?

If we only talk about profits, Lazada will be relatively higher; of course, if we talk about popularity, Shopee will have more users and more people!

Of course, in my opinion, the two platforms are evenly matched. Lazada has a relatively higher entry threshold, so the total number of sellers is relatively smaller, while Shopee adopts the form of free entry fee. As long as you have a business license, you can join, and there is no commission for the first three months, which has attracted a large number of novice sellers to join.

3. Differences between the two platforms

Shopee: It has a low threshold and is suitable for sellers who sell goods in bulk. The profit is generally low and it is sold in bulk. At the same time, there is an additional Taiwan site, which greatly reduces the difficulty of getting started for those who do not understand English. It is easy to register and there is no charge. Individuals can register as long as there is no problem with the information. The pass rate is basically above 95%. In the early stage, the seller can adopt the seller model, which requires almost no investment.

Lazada: The threshold is a bit higher than Shopee. Now you need to pay a deposit of 3,000. At the same time, compared with Shopee, Lazada pays more attention to brand, takes an international route, and tends to operate in a refined manner. Because it is owned by Alibaba, it can bind to corporate Alipay for payment, which is safer and more reliable. It values ​​sellers to highlight their own brands, and also supports translation of most Southeast Asian languages. The profit is relatively higher. In addition, there is no Taiwan site, which may have some impact on people who do not understand English.

You can understand Shopee as Pinduoduo and Ladaza as Tmall. Of course, because of this, Shopee's profit will be lower. Of course, it doesn't mean that you can only open one of the two platforms. You can open one platform first, and then open the other one when the operation is stable.

In fact, both Lazada and Shopee are very good platforms. Although there are some differences in traffic and profits, as long as we work hard, we can make money. Shopee is suitable for distributing goods, and the profit will be lower, while Lazada has a higher threshold.