What does it mean to follow the sale of Amazon products? What does it mean to follow the sale?

Amazon allows follow-selling, which adopts the principle of page sharing, which can bring buyers a good shopping experience and promote healthy competition among sellers. So, what does Amazon product follow-selling mean?

1. What does Amazon follow-selling mean?

Amazon is a platform that "emphasizes products over stores". It prefers the same product to appear only once on the platform to avoid a large number of duplicate, similar products and pages. Therefore, there may be multiple sellers on the same product details page. Except for the seller who occupies the shopping cart, other sellers selling the same product are called follow-selling. The so-called Amazon follow-selling is actually the same product ID, but different sellers are selling it.

"Follow selling" is a unique feature on Amazon, that is, as long as you can provide a product that is exactly the same as the listing without infringing on the rights of others, you can follow sell this product.

2. Benefits and risks of copying sales on Amazon

1. It is helpful for novice sellers to quickly place orders:

Which products will be followed by others? The hot-selling products in the seller's store are often prone to follow-selling, which is conducive to quickly intercepting traffic. The most direct effect is to increase the order volume, increase the store's traffic and drive the sales of other products in the store. For novice sellers, it is a good shortcut.

2. Save operating time and costs:

The seller can directly use the product page built by the start-up seller. There is no need to create the page again. It is also very convenient to put it on and off the shelf. You can sell it when you want and take it off the shelf when you don’t want to. It saves time and effort.

3. High-risk, high-return behavior:

Follow-selling is a high-risk, high-return behavior. The biggest risk is being complained by authorized sellers or brand merchants and buyers, resulting in account restrictions or closure. Once the account is blocked, all products and registered information will be invalid. For sellers, once the store is blocked, the consequences are very serious.

Generally speaking, Amazon product hijacking refers to the situation where the same product from different sellers shares the same detail page. This requires that the seller's hijacked product must be exactly the same as the seller's product.