What does Amazon Prime Day mean? What are the benefits of Prime membership?

Many cross-border e-commerce platforms now have membership systems. After becoming a member of the platform, you can enjoy additional discounts. For example, there is a prime membership system on the Amazon platform. Many merchants will also participate in this event. So what does Amazon Prime Day mean?

1. What does Amazon Prime Day mean?

Amazon's Prime service plan is a value-added program that facilitates shopping for registered members. As an Amazon Prime member, you can enjoy unlimited free shipping services for Amazon overseas purchases within the validity period of your membership. As Prime membership benefits continue to be enriched, you will have a better and better online shopping experience. After the free trial expires, you will automatically become an annual or quarterly member. The annual membership fee of Amazon Prime is RMB 288; or you can become our Prime quarterly member at a price of RMB 79/quarter and enjoy the same benefits and experience as an annual member.

2. What are the advantages of Prime membership?

1. On the day of the event, in addition to Prime members having the opportunity to purchase a variety of high-quality popular and discounted products, sellers will also take this opportunity to increase their store sales and traffic because of the huge traffic attracted during the peak season. This is definitely an important event that sellers cannot miss. With the help of Prime Member Day, not only can the traffic of promotional products be used to promote the natural ranking of sellers, but also the products participating in the promotion can stand out from many products.

2. Even if products that do not participate in the Prime Day have targeted Amazon ads, those highly relevant and high-traffic keywords will be driven by the popularity of this peak season, thereby indirectly integrating all products in the store into this shopping spree. If Amazon sellers can grasp each peak season, prepare in advance, and do a good job of pre- and post-operation, they will definitely reap great rewards.

3. Amazon DSP advertising has a more accurate peak season advertising strategy: For most Amazon stores, the most common form of advertising is to obtain brand exposure and customer click consumption through keyword search optimization. In addition, there is actually another advertising method that can accurately locate and reach and influence the consumption behavior of target users faster and more accurately. This is the paid advertising displayed with the help of Amazon's demand-side platform, which is Amazon DSP advertising. Amazon DSP advertising has become a daily promotion method for more and more brand sellers, especially during the big promotion season.

In general, Amazon Prime Day is a promotional event. The first Prime Day lasted for 24 hours. Over the years, the event duration of Prime Day has been extended.