What are the off-site promotion methods for Amazon?

Amazon promotion can be divided into two ways: on-site promotion and off-site promotion. Off-site promotion is to promote and attract traffic through other channels outside the Amazon website, while on-site promotion is to attract traffic within the Amazon website. So what are the off-site promotions of Amazon?

1. Use Deal to promote your website

The Deal website is what sellers call a shopping guide promotion website.

First of all, people who follow this website have a strong desire to shop and are accurate buyers. Sellers should also do a good job of listing and give appropriate discounts. When they see a promotion they are interested in, they will use the seller's discount code to place an order to buy the product, so that traffic and sales will increase rapidly. However, to run a deal website, you must choose good products and have enough knowledge of your products to see if they are suitable for promotion.

The second point is to choose a suitable website. The types and directions of promotional websites are different, and the audiences are also different from ordinary people.

The third is to understand the rules of the website. Each country has many local discount stations, which are different in policies and procedures.

2. Review station traffic diversion

When the seller has done product optimization and page optimization, the seller can use it to attract traffic. Why do sellers choose review? Because of the large traffic and high conversion rate. In my country, many people will subconsciously go to Dianping to read reviews, and if they want to watch a movie, they will go to Douban to see the ratings. Similarly, sellers can write their own products, or find professional writers to write, and finally add product links to the review on the platform.

3. Slideshare leads

This is the world's largest PPT sharing website, so its traffic is also huge. Sellers should flexibly use these websites and use their traffic to attract traffic for their own products. Sellers can make a PPT of the product, add some reviews, and finally, add the seller's product link to attract traffic.

4. Facebook traffic

Facebook is free, has fast transmission speed and wide influence. Using Facebook groups for promotion is the easiest way, but you must be careful in choosing groups. Otherwise, you will add a lot of messy groups to advertise, but there will be no return, wasting time and resources.

5. We-media traffic

We-media is a popular communication model with huge traffic. There are also blog traffic, Google search ads, etc. Sellers can use off-site traffic. However, sellers should also pay attention to the misunderstanding of off-site drainage, which is to directly import traffic to the listing details page. Some traffic will not place orders for the listing, but will reduce the conversion rate and Amazon ranking. This can be imported into the landing page, and then people with needs will naturally go to the listing page, so as not to waste traffic.

In general, there are five ways to promote Amazon outside the site: Deal promotion websites, Review site traffic, Slideshare traffic, Facebook traffic and self-media traffic.