Is it too difficult to be an account manager for an international site? Is it easy to be an international site manager?

In fact, the rise of the e-commerce industry has spawned many other professions. If you don’t want to be a merchant on the international site, then you can try to be an account manager on the international site. Is it too difficult to be an account manager on the international site?

Is it too difficult to be an international account manager?

The job is very good. Generally, an account manager is responsible for maintaining old customers and developing new ones. Relatively speaking, given the current situation at Alibaba, it is estimated that customer service will be difficult to do.

The account manager of Alibaba International Station is responsible for maintaining the customers you have and the new ones. He or she revolves around these companies and provides good service to them. He or she helps them when they have problems and sometimes notifies them when there is training. He or she is required to visit these companies at certain times. In short, it is just like a salesperson. What you sell is the business of the International Station platform and you are out there every day.

Is Alibaba International Station easy to operate?

In 2023, Alibaba's basic fee is 29,800 yuan. Now you generally have to prepay 10,000 yuan for the through train, so it is 39,800 yuan. The rest are value-added products. If you don't have a budget of more than 100,000 yuan in 2023, you basically don't have to consider Alibaba International Station.

1. If you are a small or medium-sized enterprise and are just starting to engage in foreign trade, I suggest you do it.

But you have to be prepared to lose at least 39,800 yuan, plus employee expenses and other things. If you think 39,800 yuan is a large amount of money, it is best to give up. We must be responsible for our choices (afford to lose).

Because it is like a window that allows you to understand the external market. Many small and medium-sized enterprises have low business skills and few external market channels. Through Alibaba, they can at least get some basic information.

2. If you are a small or medium-sized enterprise and have been running Alibaba International Station for at least 3 years, but the results are minimal or even losing money (many of those losing money are still persisting), and it is about to expire, I suggest you shut it down.

Don't insist on doing it for the sake of sunk costs. Closing it down doesn't mean you should just sit back and do nothing. Instead, you should work hard to find other channels and improve them. This will have the biggest impact on the morale of the entire team. But if you think you can find some high-quality ones and develop them slowly in the future, then continue to work on it, but don't complain when there is no effect. As the saying goes, we have to bear the consequences of our own choices.

3. I have been using it for several years and it has some effect. It is useless. It is a pity to close it. It is useless to keep it. Other channels will not work. I suggest you do it first.

But you should learn about other channels as early as possible (this is a must). If you feel that other channels are not suitable for you after learning about them, and you still only know how to do Alibaba, then you can only stick to it and keep up with Alibaba's pace, through train + shipment + professional operation (not third-party, but self-cultivation). You must have a broad vision when doing foreign trade. If you only do Alibaba, you will really lose a lot in the end. You can see that the Alibaba platform itself is slowly introducing other platforms and starting short videos.

The job of an international site account manager is actually quite hard. Merchants need account managers to communicate during their settlement and related introductions in the early stages. However, it is relatively easy for account managers to do the job if everyone has their own sales model.

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