At what return rate will Wish products be forced to be removed from the shelves? Can Wish still be made now?

Like any online sales platform, Wish faces a number of challenges, one of which is product return rate. This article will take a deep look at Wish's single product return rate policy, explore what return rate will lead to the forced removal of products, and examine the measures that merchants can take in this situation.

1. Wish’s single product return rate policy

As a global e-commerce platform, Wish encourages merchants to provide diversified products and provide users with a convenient shopping experience. However, a high return rate may have a negative impact on both users and merchants, so Wish has formulated a series of policies to manage the return rate.

Specifically, Wish's single product return rate policy generally requires that the return rate of a single product should be kept below 10%. This means that for a particular product, if its return rate exceeds 10%, Wish may take a series of measures, including but not limited to:

Lower product search ranking: The search ranking of products is very important on the Wish platform. Products with high return rates may be lowered in the search results, making it more difficult for users to find them.

Pause Promotion: Wish may suspend promotion for products with high return rates, reducing their exposure and thus reducing further sales.

Forced removal: For products with extremely high return rates, Wish may take forced removal measures so that they are no longer sold on the platform.

It should be noted that Wish's definition and policy on return rates may change over time, so merchants need to regularly check Wish's official policies and notifications to ensure that their products are not unnecessarily affected.

2. Can Wish still be done now?

For merchants who sell goods on Wish, they may worry whether the high return rate will have a serious impact on their business. However, it is worth noting that although Wish has a certain return rate policy, merchants still have great autonomy and opportunities to improve and control the return rate to keep their products sold on the platform.

Here are some steps you can take to reduce the return rate of your products:

Provide detailed product descriptions: Merchants should ensure that product descriptions are accurate and detailed, including important information such as size, color, material, etc., to avoid users' return requests due to misunderstandings.

High-quality product photos: Product photos should be clear and high-quality to show what the product actually looks like. This helps reduce returns due to products not meeting expectations.

Good customer service: Merchants should respond to user questions and complaints in a timely manner to resolve potential problems and improve user satisfaction.

Reasonable pricing strategy: Product prices should be reasonable and in line with market levels to reduce returns due to price reasons.

Careful inventory management: Merchants should manage inventory reasonably to ensure the quality and quantity of goods sold to avoid out-of-stock or selling inferior products.

By taking these measures, merchants can effectively reduce the return rate of goods, improve user satisfaction, and thus maintain their business on the Wish platform.