6 popular article templates on Xiaohongshu｜Just follow them [Industry templates V1.0]

How to quickly create an account on Xiaohongshu and gain traffic? This article shares six popular content templates that are easy to imitate and can increase followers quickly. Come and copy them!

Industry templates are the fastest way to create an account. What are the specific industry templates on Xiaohongshu?

How to quickly start an account by following industry templates? Based on my experience with project operations and Xiaohongshu materials, I have concluded that there are 6 major popular article templates on the site. You can extend and combine them according to the form of industry templates.

1. Practical Collection

The most popular form of articles on Xiaohongshu is collections of useful information, which corresponds to Xiaohongshu’s slogan: “Your life guide”. Users search for relevant content through Xiaohongshu.

Evaluation knowledge, pitfall avoidance, strategy guides, and information compilation all belong to the collection of useful notes.

Practical knowledge notes can directly reflect the professionalism of merchants and bloggers, and are also a form of notes that is easier to increase followers. Any blogger and brand needs to include practical knowledge when operating Xiaohongshu.

Figure 1: Notes on the collection of useful information

Every industry has a template for a collection of useful information, and you can just copy it.

Taking the tourism industry as an example, we search for "Hangzhou tourism". Except for personal bloggers, these red picture frames are all templates that can be used as reference. When you take notes, just imitate them at the pixel level.

Figure 2: Travel related information collection

2. Case Study

The case displays include customer reviews, service cases, dialog boxes, before-and-after comparisons, WeChat conversations, etc., and are suitable for industries such as decoration, courses, and law.

Figure 3: Case presentation notes

3. Data Drainage

Information diversion is suitable for course customers, such as subject information, studying abroad, immigration, tests and other industries, by sharing PPT and information products to divert traffic to private domains.

The biggest risk of data diversion lies in platform flow limiting and account blocking, so it is recommended to do it in multiple matrices.

There are three common ways to divert data:

1. Note traffic generation: Add notes to guide users to add WeChat or follow public accounts to achieve traffic generation.
2. Small account traffic diversion: Small accounts interact with users in the comment area or private messages, guiding users to add WeChat or follow the official account.
3. Data diversion: Provide valuable data for download and require users to leave contact information to obtain it.

Figure 4: Data diversion method

Private domain customers can also cooperate with information to attract traffic. For example, beauty salon franchisees can compile knowledge about opening a beauty shop into books, and use books to attract traffic to WeChat. This method of attracting traffic has been proven to be effective. Users are more stimulated when they see physical books and are willing to leave information in private messages.

Figure 5: Methods for attracting customers to beauty industry books

4. Experience Sharing

The fourth type of explosive article template is experience sharing, which includes service delivery, product production, unboxing experience, etc., such as beauty shops, direct shots of customer experience process, immersive skin care, and digital blogger unboxing experience.

• Service process: film the process of providing users with a user experience, such as immersive skin care in a beauty salon.
• Production process: sharing the process of the product, such as pastry making process.
• Unboxing experience: Take unboxing and testing notes after receiving the product.
• Category comparison: Comparative evaluation of multiple products, such as evaluation of flagship products of major mobile phone brands, all belong to the experience sharing series.

Figure 6: Experience sharing notes

5. Product Recommendation

Product promotion is suitable for merchants who sell products on Xiaohongshu. There are single product, collection, and source promotion. The core is to experience the authenticity, and the shooting technique is handheld and real-shot collection experience.

Figure 7: Product collection type recommendation

Product recommendation notes can be created from materials in five steps:

Demand exploration, scenario construction, structure optimization, following hot topics and updating popular articles.

Figure 8: Five-step method for creating Xiaohongshu materials

• Demand Mining: Who are my customers? What are my customers’ “needs”? How can I meet their “needs”?
• Scenario construction: Focus on the user's pain points and choose to take notes in the form of pictures, text or videos. Below are the shooting techniques for videos and pictures.
• Structural optimization: bring out the pain points + build scenarios + introduce products + discuss the effects [reasons for purchase, purchase guides, purchase actions. ]
• Keep up with hot topics: When publishing notes, combine the latest hot topics on the platform to get more traffic.
• Renovation of hot articles: If you have a hot article before, you can renovate it for the second time. The topic remains the same, but the cover and copy are slightly adjusted to create a new hot article.

Figure 9: Shooting techniques for pictures, texts and videos

In a complete video presentation, first bring out the pain points, build a scenario for using the product, introduce the product, then discuss the effects, and finally introduce the purchase action and when to buy.

6. Story Card

Story business cards include real-life photos, daily photos, case collections, customer testimonials, and other types.

For example, the housekeeping industry and the legal industry belong to this type, and the core is to experience the sense of authority and professionalism through story business cards.

Figure 10: Story card industry

The above are the 6 most common templates for popular articles on Xiaohongshu. In actual operation, these 6 templates can be combined to find the most suitable note template.

Author: Jiang He

Source: WeChat public account "Jiangheliaoyingxiao (ID: jiangheliaoyingxiao)"