Once again, I was touched by the fireworks copywriting of RT-Mart

The culture of pairing is all the rage, and brands are keeping up with the trend. Xiaohongshu and RT-Mart jointly created the "Parents are my health partners" project, which uses fireworks posters to convey the health care of two generations and show the fashion marketing charm of the culture of pairing.

In an era when the culture of "hitchhiking" is prevalent, it seems that everything can become "hitchhiking", including chatting, eating, taking naps, traveling, losing weight, chasing stars, shopping, working out, drinking milk tea, slacking off, playing games... Brands have seen the popular trend of "hitchhiking culture" and want to seize the market's direction and make their marketing more fashionable and attractive.

For example, Xiaohongshu and RT-Mart recently jointly launched the "Parents are my health partners" project, a set of posters with fireworks literature. The content ranges from daily dietary suggestions to consumers' life philosophies. The seemingly simple texts convey the care and love of two generations for each other.

The atmosphere of fireworks is a unique sense of warmth between people, it is the little happiness in ordinary life, and it is also the love and yearning deeply rooted in our daily life. Under the influence of the atmosphere of fireworks, we will release more love and passion.

Author: Mr. Bingfa

Source: WeChat public account "Marketing Art of War (ID: lanhaiyingxiao)"