What is the overview of the Lazada platform? Which one is easier to do business with Lazada or Wish?

Now many merchants who want to engage in cross-border e-commerce will compare some e-commerce platforms, such as Amazon, eBay, Lazada, wish, etc. are all good e-commerce platforms. So which one is better between wish and lazada? What are the differences? Let me tell you about it below.

Lazada is one of the largest e-commerce platforms in Southeast Asia and was founded in 2012. Here are some of the pros and cons of Lazada:

advantage:

Wide coverage: Lazada has a wide coverage in Southeast Asia, including countries and regions such as Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Diverse merchandise: Lazada offers a wide variety of product categories, including apparel, digital products, household items, beauty care, and more.

Provide fast delivery: Lazada is equipped with a professional logistics team and warehouses to deliver goods to customers quickly and efficiently.

Provide multiple payment methods: Lazada supports multiple payment methods, including credit cards, bank transfers, Alipay, WeChat, etc., making it convenient for users to shop.

shortcoming:

Fake goods problem: When buying goods on Lazada, you may sometimes encounter the problem of fake goods, which brings a lot of trouble to users.

The refund process is not smooth enough: Lazada’s refund process is relatively cumbersome, requiring users to fill in a lot of information and wait for a long time.

Unstable prices: Prices of goods on Lazada can sometimes fluctuate greatly, making it difficult for users to grasp the best time to buy.

In general, Lazada is a trustworthy e-commerce platform, but there are some issues that you need to pay attention to when shopping, such as counterfeit goods and refund procedures.

Which one is better, Lazada or Wish?

Sellers can compare from the following four aspects:

1. Platform positioning

Lazada is currently the largest e-commerce platform in Southeast Asia. Its main market is Southeast Asia, and it covers a relatively large number of users. However, the average order value at sites such as Vietnam and the Philippines is relatively low, but the overall order volume is still relatively large.

Wish is mainly aimed at Europe and the United States, and is also the largest mobile shopping platform. Its users mainly come from mobile terminals. It is similar to Taobao, with a lower average order value, and a very large number of users.

II. Entry Requirements

As for Lazada, individuals cannot settle in, and sellers need to have experience in cross-border e-commerce such as Amazon and eBay to settle in. It is suitable for some large sellers to settle in and open stores;

Wish supports both individuals and companies to settle in. You only need to prepare the settlement information and then apply. There are no other special requirements. Novice sellers can also settle in and open a store.

3. Cost

When opening a store on Lazada, the platform will not charge a deposit or guarantee. Instead, it will charge a 1%-4% commission on the order after the order is completed, as well as account processing fees, cash withdrawal fees, and value-added tax in Southeast Asian countries.

After completing the account registration on Wish, you need to pay a store prepayment registration fee of US$2,000, a 15% order commission, and withdrawal fees, etc.

4. Logistics and transportation

Lazada sellers ship goods by direct mail through the LGS official website logistics. Sellers are required to transport the goods to Lazada’s domestic warehouse first, and then Lazada will transport the goods to the destination and then ship them to the buyer. Although there is only one way, it is more efficient and more secure.

For Wish, the seller will ship the goods by himself. You can choose international express, dedicated logistics or overseas warehouses, etc., which are flexible. For example, for overseas warehouses, after the buyer places an order, the overseas warehouse will arrange the shipment. The transportation time is relatively fast, which can improve the competitiveness of the product.

So in general, if you are a novice in e-commerce, you can choose to open a store on Wish, because the platform will provide personalized push notifications based on the habits of buyers; if you want to develop the Southeast Asian market later, you can choose Lazada to try, as there is still a relatively large blue ocean market.