Is it necessary to repeat keywords on Amazon? What are the rules?

On Amazon, many people will select keywords before uploading products. The selection of keywords is very important. If you choose the right keywords, subsequent promotion will be easier. Is it necessary to repeat keywords on Amazon?

1. Is it necessary to repeat Amazon keywords?

It is best not to repeat, because keywords are a supplement to the keywords in the title. If they are repeated, they will not be effective, so try to use keywords or phrases that do not appear in the title.

The factors that affect product ranking are divided into two parts: product weight and store weight.

1. Product weight = conversion + expected conversion + return + review score.

2. Store weight = store’s feedback and other health indicators.

From this, we can see that the most important factors affecting ranking are conversion and expected conversion.

Many service providers offer keyword recommendations to get on the front page by influencing the expected conversion of the keyword. However, Amazon has a characteristic that it suspends consideration of the "expectation" factor 1 to 2 months before each important event. In addition, the future trend is that the weight of expectations will decrease, so many companies are unable to rank on the front page for keywords.

Inflating sales actually affects real conversions, so this kind of ranking is more stable and more real. There is an art to choosing keywords and optimizing the rhythm.

Second, we recommend that you follow:

1) First brush the long words, then the short words, and finally the core words.

Reason: A few orders can get you to the front page, which is also helpful for later impact words. Similarly, short-tail words are easier to push to the front page than big words, and at the same time, it is helpful for later focus on the ranking of big words.

At the same time, for the title, it is recommended to insert more short-tail words, and long-tail words in the description or key points. Because the composition structure basically contains high-frequency words, there is no need to think of ways to pile them up everywhere.

2) Cycle Planning

1. In the first stage, plan how many orders you will place every day, find a professional company, and simulate the real deal. I do not recommend using the service, it is very dangerous, and the review will be deleted, it is not cost-effective.

2. In the second stage, short words and long words that have not been promoted to the top five on the homepage last time are promoted. For short words that cannot be embedded in the title, they can be placed in the bullet points. At the same time, the number should be significantly increased compared to last week. This stage lasts about two to three weeks, and observation is made after three weeks.

3. In the third stage, focus on big words + short words that were not promoted in the previous stage. During this period, you don’t need to pay too much attention to the ranking of long-tail words. You can rely on advertising to help you maintain the ranking and exposure of long-tail words.

It is best not to repeat Amazon keywords. Once repeated, it will affect the ranking of the product. So when choosing keywords, you can try to choose as many keywords as possible. It is best not to repeat them, and the promotion effect will be better.

Recommended reading:

How to delete negative Amazon ads? How to determine negative keywords?

What is the difference between Amazon negative keywords and negative placement? How to set them?

How to rank Amazon keywords? Method introduction