If you want to build your own personal IP, just follow these 4 steps.

Nowadays, everyone is talking about building a personal IP. We have previously shared how to build one. But some students may find it difficult to understand. In this article, we will discuss how to do it from a practical perspective.

1. Self-positioning

• Who are you?
• What value can you provide?
• Who will need it? Who is your target user?
• What are the target users’ needs and pain points, and what problems do they need to solve?
• What makes you different from others?
• How do you want users to know me?

Then list the reasons why users pay attention to you, which is a highlight of your self-worth.

List the 100 pain points of target users, and then produce content around these pain points to attract user attention.

2. Content Matrix

The output of content is indispensable to IP development. So, what are the categories of content output?

The focus can be divided into five categories of content, namely, traffic-generating content, classic professional content, daily content, sales content, and in-depth content.

① Traffic-generating content

Use the traffic-generating content to distribute it through various precise channels to drive traffic to your own private domain.

②Classic professional content

You don’t need too much content of this type; about 10 articles are enough. Be sure to push them to every user who follows you or adds you on WeChat. Through these contents, make users recognize and trust you.

③Daily content

Discussions on industry hot topics, personal life, work insights, and work scenes should make the IP look like a person. The main content is sales content on WeChat, Moments, and public accounts. That is, daily content in the private domain.

④Sales content

Long-term promotion of paid products, repeated contact with users, and increased payment conversion rate. Mainly based on sales content on WeChat, Moments and public accounts. That is, private domain sales.

⑤ In-depth content

Continuously update the content of the content, establish the persona of an expert, and build professionalism. Post it on the official account and other platforms, and you can also submit it to some vertical big accounts.

Through the above five types of content, you can achieve a closed loop of content.

The purpose of attracting users is to attract users to your private domain.

Then, through daily content, classic professional content, and in-depth content, we establish connections, build trust, and establish relationships with users, and strengthen connections, trust, and relationships.

Then make paid conversions through sales content.

This is a closed loop of content.

The standard path for a new user is:

User acquisition: Use drainage content to attract users to your private domain and make them follow you.

After new users follow: push classic professional content to immediately establish connections and trust with users.

Long-term user retention: Update daily content, maintain interaction with users, and build relationships.

Long-term user activity: Continuously update in-depth content to establish expert image and build professionalism.

Conversion payment: Continue to sell content to attract interested users to pay.

3. Private Domain Operation

Once you have your own private user pool, you can do user journey design, user interaction design, and transaction path design in your own private user pool for free.

User Journey

From unfamiliarity, user knowledge, user interest, user attention, user familiarity, user recognition, user trust and finally to user purchase and user sharing.

User Interaction

From front-end traffic, content output, trust promotion, classification follow-up, user activation, transaction promotion, to the final fission sharing.

Transaction path

From identifying you, remembering you, getting familiar with you, trusting you to purchasing you.

In the process, we need to establish connections, build relationships, and build trust with users, and strengthen connections, relationships, and trust.

Improve user loyalty, user retention time, user purchase times, and user purchase amount.

4. Create MVP products

Create MVP products and create the most simplified and feasible products.

① Make it clear who the target users are,

• Understand the target user profile,
• Understand the needs of your target users (and what they want from you),
• Understand what users need and what is missing in the market?

② Make matching products based on the above points.

③Verify the product

④ Collect feedback

⑤Optimization and improvement

Author: Lao Chen, public account: Lao Chen's deep thinking