Amazon updates eligibility criteria for premium A+ content

Amazon has announced that the eligibility requirements for brand sellers to use advanced A+ pages will change. According to reports, advanced A+ pages are an upgraded version of basic A+ pages, providing brand sellers with a series of unique content modules, including video modules, interactive hotspot modules, carousel modules, advanced comparison tables, etc., which can convey richer product and brand information and improve sales conversion.

The announcement shows that the updated eligibility requirements for using advanced A+ pages are as follows: first, all ASINs under the brand have released the "Brand Story" functional module; second, at least 5 A+ page content projects have been reviewed and approved in the past 12 months.

It is understood that the previous requirement was that at least 15 A+ page content projects had been reviewed and approved in the past 12 months, which indicates that the eligibility requirements for using advanced A+ pages have been lowered. It is worth noting that A+ pages are only open to sellers who have completed brand registration.

It is worth mentioning that Amazon recently announced the upgrade of the remote delivery between the UK and the EU (EURF, hereinafter referred to as EURF). After the upgrade, EURF has been separated from EFN and has a new Chinese name - "Remote Delivery between the UK and the EU", becoming a logistics option for more European cross-border sellers to open up the English Channel. EURF has its own exclusive seller backend page and currently supports remote delivery from the UK to Germany/France/Italy/Spain, and from the EU to the UK, a total of 5 routes.

It should be noted that although EURF does not require the VAT number of the destination country, sellers must meet certain requirements if they want to use EURF smoothly. First, the seller must have a seller center account in both the UK and the EU. Second, the seller uses FBA delivery in both the UK and the EU. Third, the seller must store the eligible product inventory in the Amazon operation center of the source mall.

In addition, in order to fully prepare for the peak season promotion in the second half of the year, especially the upcoming Black Friday and Cyber ​​Monday, Amazon Australia has opened a channel for new sellers to enter. It is reported that Amazon Australia has released many benefits for new sellers, such as reducing FBA delivery fees by up to 16%, enjoying free warehouse upgrades and expansions, and the Rising Star Seller Growth Plan.